Welcome back. Now that we have a good sense of what a competitive content analysis is and how it can identify competitors, let's take this knowledge to the next level. In this lesson, we'll expand and refine the competitive content analysis spreadsheet we created in the last lesson, giving you an effective tool for analyzing your competition. By the end of this lesson, you'll be able to gather important data and enter it into your spreadsheet. When I analyze competitor sites, I make a list of resources and content pages that they have available. I'll also make notes about a couple things as I go along. I'll note the URL of the page the content exists on. This way I can reference the content later if I need to. I'll create a column called Content, and what I mean here is whether or not this type of content is a static page, an infographic, a video, or something else. I'll also note the content type. This way I can easily remember what it is when I reference it later. I'll also make any notes that I have about the content as I go along. I include a column for links. I'll generally track links by the number of domains linking to the individual pages. You can get these metrics from Moz's Open Site Explorer, or other tools like Atrex or Majestic SEO. Then I track a variety of social media signals. This allows me to see how the target audience is interacting with the content, if they are at all. You can download the spreadsheet I'm using in this presentation and view the spreadsheet as I go along. Alternatively, you can download it for use later as a template. I went ahead and filled out Chegg's site as an example. They have a variety of different content types, more than any of the other sites listed here. So there's a lot of information to be gathered, and this is the best example to use. I found content that was blocked behind a login, which I colored gray for my own reference. The content colored in green was hidden behind a paywall, requiring a monthly subscription to access. In addition, I noticed that all three of these pages are nearly identical to one another. So from an SEO perspective, there's a lot of room for improvement here. I also found that two great resources, their blog and a page dedicated to music, were on subdomains. This means that the main domain isn't getting all of the authority from inbound links and social shares that the subdomains are getting, which is a lot in this case. This is a huge missed opportunity from an SEO and content standpoint. You should now have an idea of what you should pay attention to when analyzing content on competitor sites. You should also have an idea of how to keep track of your findings in Excel. Feel free to use the example provided or create your own Excel file that makes the most sense to you and your process. That completes the video portion of this lesson.