Finally, purposes are designed into the object.
So, in other words the purpose of a saw is designed into a saw,
the purpose of a hammer is designed into a hammer.
But, also, I can use that object with different purposes.
I don't have a hammer handy but I've got a metal, I've got a little metal car and
I can use that just to push in something that I would otherwise use a hammer for.
So things can be used in ways which are different from what's designed into them.
Your own purpose as a user changed the way in which that particular object is used.
So what we have is we have intention written into and
around objects both in their designs and in their use.
I want to come to this synesthesia idea again by talking about metaphor.
This world, which is felt and touched and smelled, this tactile world,
there's an incredible metaphorical power in this world.
And we import the sensations of that world into language.
So when we say, warm, so down at the bottom of the email it says, warm regards.
What does warm mean?
Well warm literally means temperature,
which we can feel with our bodies, it's a tactile kind of thing.
And what does cool mean?
Cool's a funny word, I'm being, I can be cool, which is well I'm cool.
Or I can be cool in the sense of being indifferent.
It's got a whole pile of associations but they're imported into language
out of our very, very visceral experience of the tactile world.
Things that are, someone's a rough diamond, someone's a smooth talker,
somethings happened to me which is really painful,
this person is being really sweet.
All of these things that when that word's used,
it takes our meaning it transports us backwards and forwards between the world
of deeply filled material tactile experience and the world of language.
It's a nice example of synesthesia, now the only interesting thing of course with
metaphor is if I say somebody's really sweet.
I often don't think about what's sweet originally means.
Sometimes I do, sometimes I don't.
But whatever it is there are degrees of transportation, backwards and
forwards between these modes of meaning in the use of metaphor.
A final point I want to make about tactile which is a point about all these
modes a little point about the theory of multi modality.
What's incredible is that you can do the whole of language in touch and
braille is a good example.
So in other words that we can actually build
complete meaning systems in these other modes.
So in other words if somebody is blind,
that they're able to read through the sense of touch.
