Segmentation

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Do curso por University of Illinois at Urbana-Champaign
Marketing Management I
268 classificações
University of Illinois at Urbana-Champaign
268 classificações
Curso 5 de 7 em Specialization Value Chain Management
Na lição
Module 2: Segmentation Targeting Positioning
An important element of the marketing process is the value creation stage. Value creation begins with the process of STP. In this module, you will learn about segmentation, targeting, and positioning and what it accomplishes in the value creation stage.

Conheça os instrutores

  • Hayden Noel
    Hayden Noel
    Assistant Clinical Professor
    Department of Business Administration, College of Business

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