Channel Management

Do curso por University of Illinois at Urbana-Champaign
Marketing Management II
193 classificações
University of Illinois at Urbana-Champaign
193 classificações
Curso 6 de 7 em Specialization Value Chain Management
Na lição
Module 1: Distribution (Place)
In this module, you will learn what is meant by the term distribution and its importance for companies. We will explore the different channel strategies and channel decisions that marketers need to make based on the product or service they are offering.

Conheça os instrutores

  • Hayden Noel
    Hayden Noel
    Assistant Clinical Professor
    Department of Business Administration, College of Business

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