Radiohead Case Study Follow-Up

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Habilidades que você aprenderá

Marketing, Digital Marketing, Marketing Mix, Pricing Strategies

Avaliações

4.7 (5,712 classificações)
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  • 1 star
    61 ratings
HJ

Aug 08, 2016

Greetings ,\n\nThis course is very beneficial and i thank the professor and everyone else at Coursera.\n\nPlease direct me, to be a talented successful individual in Digital Marketing.\n\nThank You.

HA

Aug 31, 2018

Excelent course.\n\nThere is a lot you will learn here, so many unexpected things. What I like the most is that the examples are took from real experiences.\n\nAlso everything is clearly explained.

Na lição
Digital Tools for Setting the Right Prices for Your Products
How are products priced in our digital world? In this module, you will learn how new digital tools are enabling customers to take a more active role in both evaluating and setting the prices they pay for the products they buy.

Ministrado por

  • Aric Rindfleisch

    Aric Rindfleisch

    John M. Jones Professor of Marketing

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