Case Study Introduction: Panera

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Habilidades que você aprenderá

Digital Marketing, Marketing, Pricing Strategies, Marketing Mix, Product Strategies

Avaliações

4.7 (9,655 classificações)
  • 5 stars
    77%
  • 4 stars
    19%
  • 3 stars
    3%
  • 2 stars
    1%
  • 1 star
    1%
MS

Jun 24, 2020

Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!

SS

Oct 09, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

Na lição
HOW DIGITAL TOOLS ARE CHANGING PRICE
In this module, you will learn how new digital tools are enabling customers to take a more active role in setting the prices they pay for the products they buy.

Ministrado por

  • Aric Rindfleisch

    Aric Rindfleisch

    John M. Jones Professor of Marketing

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