Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions. The course will cover the following: 1. Marketing Fundamentals 2. Product, Pricing and Channel Decisions 3. Building Strong Brands 4. Communication Strategy
2.- Week 1 Overview
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Avaliações
MP
Mar 09, 2018
Content wise its very rich and a good course for marketing student...must learn from this course.
AA
Nov 18, 2016
The course is well detailed thought by well vast and experience teacher in Mario Capizzani.
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Course Overview & Week 1
Welcome! Before you start today's videos, please have a look at the syllabus. In this first session, I'll give you an overview of what marketing is all about and why it's key to communicating a company’s value proposition. You’ll also get a grasp of marketing essentials, particularly how to frame challenges and what to think about when making decisions. Objectives: To gain insight into the basic pillars of marketing.
Ministrado por
Mario Capizzani
Lecturer
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