Lesson 6: Data, Data, Everywhere, Part 1

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Habilidades que você aprenderá

Analytics, Digital Marketing, Marketing Analytics, Marketing Performance Measurement And Management

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BM

Oct 10, 2019

Very interesting. Kevin explains things really well and introduces complex concepts clearly. I learned a lot from the peer review process -- seeing how other students respond to the exercises.

EB

Feb 20, 2016

I really think this is the best Introduction for any beginner who needs to start learning about Digital Analytics. Thank you Prof Kevin for all the information and resources you provided us !

Na lição
Promise and Pitfalls of Digital Data
In this module, you will develop an in depth understanding of New Media data and become equipped to describe the overall marketing analytics process and challenges.

Ministrado por

  • Kevin Hartman

    Kevin Hartman

    Visiting Professor & Head of Analytics at Google

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