The Consumer Decision Journey

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Habilidades que você aprenderá

Digital Marketing, Data Collection, Analytics, Data Analysis, Data Visualization (DataViz)

Avaliações

4.5 (4,225 classificações)
  • 5 stars
    66.05%
  • 4 stars
    25.01%
  • 3 stars
    6.67%
  • 2 stars
    1.44%
  • 1 star
    0.80%
AS
22 de Jan de 2020

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

BM
9 de Out de 2019

Very interesting. Kevin explains things really well and introduces complex concepts clearly. I learned a lot from the peer review process -- seeing how other students respond to the exercises.

Na lição
The Consumer Brand Relationship
In Module 2, we explore each digital channel in-depth, including a discussion of key metrics and measurements, how consumers interact with brands on each platform, and ways of organizing consumer data that enable actionable insights.

Ministrado por

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    Kevin Hartman

    Visiting Professor & Head of Analytics at Google

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