[MUSIC] I am Kevin Hartman, I am a Head of Analytics at Google. Which means, me and my team work with the largest brands in the world to analyze their data and tell stories from that data. I've always loved marketing, in my career, I went to school at the University of Notre Dame. After that, went to the University of Chicago. And then got into politics for a small amount of time before moving to consulting. From consulting, went into an advertising agency, and then wound up where I am now at Google. The one thing that's really consistent through all of that, whether I was working for a senator or a lobby group or working as a consultant. I've always been deeply immersed in numbers and looking at numbers, collecting data, and trying to tell those stories. It's been something that I've been fortunate to always be able to do in my professional life. And something, frankly that I enjoy very, very much. The biggest challenges, I think that we see today at Google around marketing and analytics, are availability of data in many cases. There's many things that brands have been doing in a very traditional sense offline that they're starting to try to replicate online. The problem is that the data doesn't always come with it and so trying to supply and construct some of that data has been a big challenge. Another one is just basically getting advertisers more comfortable with digital. Traditional advertising is something that they've always been used to, always been working in. And so getting them to embrace that mind-shift is a big challenge. And then finally, frankly, I would say just the quality of data storytellers out there. I have been blessed with a fantastic team, in my whole career I've worked with fantastic people in this space. But there just aren't enough of them, there aren't enough people who understand what data is available, how to collect that data. Once they have it, what to do with it. And then finally, and possibly most importantly, visualize that data to tell a story to someone who is not as immersed in that data as they are. There just aren't, frankly, enough people who are able to do those things. So, that's where I love being involved in these courses because I feel like we're building that next generation of people who can do just that. And as data becomes more important and more marketers begin to shift to more digital channels, where everything is measurable. And data becomes more the expectation rather than something new to them, then those critical skills of being able to work with the data and tell stories from that data become even more and more important. So, I'm excited to be involved in courses like this and to meet students, students like you and train you as the future leaders in data analytics and in this field. [SOUND]