In the expression “creative thinking”, the keyword is not creativity; the keyword is thinking. With the help of great philosophers, you will rediscover the art of thinking. To help leaders to be rigorous even without figures, great philosophers have lots of ideas. Managers are invited to rediscover the art of thinking. They should understand the role of mental models, realize the importance of cognitive bias, agree on clear definitions and efficient criteria etc. Creativity demands the ability to unshackle ourselves from conventional ways of thinking, to "think outside the box". But we need to go a step further. Once outside the box, we need to construct a new box or boxes (that is, new intellectual frameworks or models) to help us structure our thinking. Only once we have done so can we generate truly game-changing ideas.
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Estratégia: o que os gestores podem apreender com a filosofia - Parte 1
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Luc de BrabandereProfessor at Ecole Centrale Paris
Imagine you see somebody in front of a piano, but handcuffed.
Two arms attached.
You would think, hey, he cannot play, this man.
It's not possible.
So what you do, you just cut the Y's and you still disappoint, why?
Because he still can't play and I, I like this metaphor,
because it shows the two levels of constraints an creativity.
Of course, if you are adapt, you can not play.
But some people, even completely free to move can't play.
Level, level one is freedom in your mind.
Level number two is the technique, technique.
Creativity techniques.
That's what I'm going to handle a little bit, a little bit during this, this video.
Of course, we can use tools to improve creativity among people.
And I'll just give some examples, it's not that easy to, to tell.
Because it's something you live, but I will try to explain.
Of course, brain teasers are useful.
Just as a warmup exercise, we already spoke about brain teasers.
I have two additional, probably you don't know them and I like them a, a lot.
If you look this one, it's about parking where
each slot has a number and I want you to find like a question.
Where is the car?
Which is the number?
And so you try to reason logically and you say, 16, 06, yeah.
So but there is a very easy way to do it, just look upside down.
Imagine you're on the ceiling and you see, of course immediately the answer.
Another one, some numbers, some numbers.
I have a question for you.
Which number is a bit odd?
Which number is a bit, from a different category.
I would recommend the two.
Okay.
This is a brain teaser, exactly what it is.
It surprise a little bit, but it's good to start a creativity session.
You also can have brain teasers customized, customized.
So, it's not exactly the brainstorm, but
it's a way to create some atmosphere customize.
I'll give you an example, I, I worked for
an oil company, a big one and I had this exercise, I asked people.
Im, imagine that oil was discovered before coal.
In reality, coal was discovered early 19th century and oil.
Okay. Late 19th century, that's how it happened.
But I ask you, imagine the opposite all discovered first.
How would be the world today?
In a first reaction, there was few reactions in facts and
slowly people tend to realize what a big difference it could be.
And I remember one thing, for example, with oil, you cannot build a small engine.
With oil, you can.
So maybe if oil was discovered first, the car would have come before the train.
And maybe today, we wouldn't have any train nowhere in the world, etc, etc.
Just warm up exercise.
But in this case, it's customized.
Another one which is very easy is this one.
So we all think we belong to world, which will not disappear.
But try this one, imagine your company doesn't exist anymore in 2020.
Tell me why and how?
This is a warm up exercise.
And of course, it's good to start a brainstorm.
Then you have to answer the problem and you can use creativity techniques.
You have tons of books on creativity techniques.
And in the end, the best technique is the one you like.
You're good with,
because there is no absolute way to recommend this method or this methods.
I like analogy.
I like analogy, so I use it a lot.
And for example, I was working for a company,
which manufactures jogging shoes and I took this analogy,
imagine you are a jog, a jogging shoe, you are.
What would you like to tell the person who runs?
Imagine, you're a shoe, you want to tell something and
this was the origin of lots of ideas.
And you can have many, many, many more.
I remember another, I was working for
an airline and they were looking for a better way to manage the ideas.
All new ideas, all suggestions coming from all over the company.
And so we had a session and we took as an analogy eh, what's a new idea?
What's it look like?
And somebody said, it looks like an iceberg and then we dig a little bit and
we try to understand why a new ID is a bit like an iceberg.
Because you have many of them, because it doesn't last forever.
Because a piece of hidden and
some piece, a little part is unknown, et cetera, et cetera.
Just an example and we had some new ideas to manage the idea system.
So, have lots of ideas.
And lots of techniques are possible to, to, to be better in a brainstorm.
I'll give you two more examples, I use a lot.
And the, the first one, I'll show it here.
It's called the forced joint venture.
Why?
It's a fact.
It's a fact.
Lots of innovation are coming from strange alliances.
Alone, you cannot do everything.
If you look at Nespresso, for example, it was possible,
because Nestle accepted to work with other companies to manufacture the machine.
Same with Phillips, they have also the Senseo machine.
It was possible, because they accepted Phillips was mostly electricity.
So they need a company in They took and
together, they produced the Senseo machine.
You know, have lots of examples.
Innovation often comes from a bridge between a company and another.
Starting on this, I have this exercise to propose.
You put your company in the middle of of a star and you imagine strange alliances.
What I call forced joint venture.
You ask participants, imagine you are forced to make a company to
start like a startup with this or this, of this, of this of the company.
What kind of product, of service, you could develop?
This is a creativity technique.
And another one is the newspaper headline, it's another one I use a lot.
Why?
Because creativity often comes when you accept to take another insight,
another look, another perspective on the same problem.
So you can do this, imagine you are running a,
a problem somewhere in a company, you can ask, okay.
Imagine you make the headline five years from now.
You have a set of newspaper and you can select the newspaper to guide,
to lead the group in a, in a certain direction.
And you ask, okay, take this newspaper and
imagine in 2020, you make the headline with your company.
Why?
Why?
It force people to look at the problem for another perspective and
since you can select the newspaper,
you can offer participants, its a way for you to run the brainstorm.
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