Protect your idea

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Do curso por IE Business School

Legal Tech & Startups

23 ratings

IE Business School

Legal Tech & Startups

23 ratings

LegalTech is the reaction to the disruption that technology is having across all sectors of the economy. Considering that the legal sector is one of the most resistant to change, due to its conservative nature, we can see just how different the future will be. In this course, IE professor Marti Manent will guide you through the essential stages of this disruption in technology, giving you the key tools and ideas to consider when starting your online business. In the course, Marti explains the key market trends that you will encounter and will provide you with a handy practical toolbox. The course features interviews with industry professionals as well as very motivating and interesting lectures that will help you open your mind and better understand everything in the course. Be part of this disruption that technology is having in the legal sector and join Professor Marti during this exciting new course.

Na lição

The Business idea

Where do good ideas come from?4:56

Share your idea3:25

A good business idea3:16

The business model3:50

Protect your idea3:41

Conheça os instrutores

Marti Manent
Professor
Director Programa Legal Bridge to Silicon Valley

Do you want to protect your idea?

Do you want to protect your business model?

Do you want to protect your startup?

That is a very common question when

a new entrepreneur comes to the old entrepreneurs, OK.

I want to protect my idea because it's very original and it's amazing,

and I don't want that anybody copies that idea.

OK. I don't agree that everybody can copy your idea,

but if you come to me as a lawyer,

Senor Marti can you protect my idea in a legal way?

No ideas cannot be protected or registered.

Instead, if you have a new invention then you can patent it,

but the ideas cannot be registered,

cannot be protected like a trademark.

What you can protect is your trademark, your name,

your domain name or if you have a technical invention you can patent it, but not idea.

Then, what you need to do if you approach to a partner, to an Investor?

Do you need to sign any kind of document to protect your new business,

to protect your new legal tech startup?

The most common document is an NDA, a nondisclosure agreement.

But, I will say it again,

that in the market the people don't use NDAs.

Only if there is a big investment.

Only if there is a big transaction,

those kinds of documents will be applied.

But if you just want to explain your idea to an entrepreneur

or new investor or a new cofounder,

you're not going to put a legal document in front of him

because they're going to tell you that you are coming to me I'm not coming to you.

It's you that wants to explain me your project.

I haven't come to you. Please explain me your project.

Then the normal thing it goes like,

ok I will share what is the main concept of my newest startup.

I will share the main concept of

the new legal tech startup and if you make some question I will share more knowledge.

But I am not going to give you

the key elements that probably has the success of my business.

Then with who I could sign an NDA,

for example, with contractural providers that I am

going to explain what they need to make for me.

The investors no. The investor is not coming to sign an NDA with investor.

Then, the most important way to protect your business is just executing it,

is doing it because if there is an invention,

a legal tech invention you can patent, but that's not normal.

The best way to protect your idea,

is do your idea.

The best way to protect your business is to execute your business.

The best way to get where you want to go,

is having a product or service and putting that service in the market,

is just made that product or service and try to sell it.

The execution is the key factor of the success of startups.

We will explain in the last week, the execution,

but now what I'm going to explain to you is

where are the business opportunities in the legal sector.

Which kind of disrupting an amazing technology you

can use to embed the new legal tech startup.

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