Why Analytics Requires Process and Incentive Changes

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Do curso por Northwestern University
Leadership Through Marketing
classificações
Northwestern University
classificações
Curso 4 de 6 em Specialization Organizational Leadership
Na lição
Leadership’s Role in Analytics with Florian Zettelmeyer
Why the data explosion in marketing has made an understanding of Big Data and Analytics essential for Leadership through Marketing.

Conheça os instrutores

  • Greg Carpenter
    Greg Carpenter
    James Farley/Booz Allen Hamilton Professor of Marketing Strategy, Director of the Center for Market Leadership, Faculty Director, Kellogg Markets and Customers Initiative (KMCI)
    Kellogg School of Management
  • Florian Zettelmeyer
    Florian Zettelmeyer
    Nancy L. Ertle Professor of Marketing, Director, Program on Data Analytics at Kellogg
    Kellogg School of Management
  • Sanjay Khosla
    Sanjay Khosla
    Adjunct Professor of Executive Education
    Kellogg School of Management

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