In our discussion about disruptive innovation, we covered a small number of technologies and their use cases. We also showed you the Disrupt-o-Meter. We looked at business models and introduced you to the concept of platforms. This week, we're going to pay special attention to desirability as we begin to explore the question, how do I disrupt? To answer this question, we're going to give you a taster of design thinking. Design thinking is an approach to creative problem-solving. The reason we focus on design thinking is because it's a human-centered approach to innovation. It draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success which is a definition published by Tim Brown, CEO of the design organization IDEO. There are entire courses, books, and movies on design thinking. In this course, we'll briefly introduce these topics to inspire you to learn more. Our first task is to define design thinking and its main stages. Then we'll look at how you can gain insights from your customers by understanding their needs, and pain points, as well as the job that they're trying to get done when they acquire your product. We'll move on to brainstorming and how to come up with ideas for products and services, or even business models. We've all heard about brainstorming, maybe even done some of it. But I'll point out a couple of ways of how you can improve this process and ultimately lead a successful brainstorming session. Finally, we'll look at the importance of getting regular feedback. It's a big week, so let's get started.