So as a company, if you put out new products and services,
you have to make sure that they are well branded, that they're advertised,
that there's a name and a logo.
So those things will be covered in branding, but
we'll also talk about the notion of an experience, right?
As a company, we don't just put out products into the world.
We actually allow and encourage people to have experiences.
If you walk into a restaurant, what you want is not just food, you want
an ambiance, you want to have a good time, you want a certain kind of music, maybe.
All those things create an experience, and we'll talk about what is experience
design and how brand experience innovation happens.
That goes hand-in-hand with business model.
So when a company creates a new business, a new product, or a new service,
they have to think of revenue models.
They have to think of the people involved, they have to think of a supply chain.
All those aspects, the things that have to happen from a business operations,
a business process perspective, those are a part of the innovation, as well.
So in Module 4,
we'll talk about the brand experience innovation and business model innovation.
And then Module 5, which is the last module of the course,
we'll get to the last two parts of innovation, and
that is sustainable innovation and internal process innovation.
So what we've talked about so far is very external, right?
They are products, services, brands, experiences, business model, etc.
What we'll do in Module 5 is we'll talk about something very important,
which is how do you make sure that the innovations that
go out into the world are sustainable.
And what we mean here about sustainable is that they are good for society, and
they're good for the environment.
That in producing these new innovations, we don't harm people, and
we don't harm the planet, right?
So that's what sustainable innovation is all about.
It's about being responsible, being a good citizen to the planet,
that's what sustainable innovation is about.
And then finally, we'll talk about internal process innovation,
which refers to what a company can and should do to make sure that internally, it
has the right kind of processes in place to make sure that it stays innovative.
And it continues to be an innovative company which means things like you
have to have a vision, you have to make sure that you look ahead,
you have to have a growth strategy.
It also means that you have to make sure that you empower your employees.
You make sure that your employees have all the tools and the skills and
the knowledge and the creativity and the freedom to
make sure that they themselves can continue to be innovative as well.
So these are the key topics that we'll cover from Module 1 through Module 5, and
the way this will happen is we'll have presentations that I'll do, like this one.
We'll have some guests that we'll bring onto the course that you can talk to.
These are accomplished people in the world who have worked at large companies,
small firms, who are designers, who are innovators.
We'll learn from them.
You'll have some assignments that you'll work on,
some activities that'll be a part of the course.
You'll have some homework to do, so
we have a variety of different case studies and action items and readings.
All that is woven to these five modules of the course.
So the goal is to make sure that you learn and understand what innovation by design
means, what is a framework for innovation, and how do you go about practicing this.
Some key things to keep in mind, of course,
we'll be talking about how companies innovate, but
some of these learnings about innovation can be also applied to your life itself.
You can train yourself to be an innovative person,
train yourself to be a creative person, and
these things that we'll talk about can be applicable at a personal level as well.
So I hope I've given you a really good, quick overview of the course.
I hope you find this exciting, and I hope the journey over the next five modules
will be educational, but also entertaining.
And you'll leave the course having learned something about innovation by design.
Thank you, and welcome.