And this is IBM's Engagement model.
We were very keen when we started on the blockchain journey to actually try
and embody common sense in the engagement model about taking a new technology,
a transformational technology to our customer base.
It's in four modules.
The first one starts with a Let's Talk,
that's effectively this conversation that we're going through this afternoon,
really taking this and delivering it to customers,
showing them a demonstration,
explaining IBM's point of view,
having a discussion around what they think
about it and where they see this could be applied to their business.
Typically done remotely although clearly,
we can do it face-to-face,
the materials available for remote delivery of this stuff.
And the goal here is really to align our minds around blockchains.
We'll align our minds with the minds of our customers.
If you want to do this, as I say,
there's a scripted presentation that you can use if you fancy doing that.
That's again on the community.
If the customer is still interested in proceeding,
we will move on to the Blockchain Hands-on session.
When we started, the Blockchain Hands-on session was a
one-day face-to-face lab where we actually took people into
the depths or from
the Hyperledger Fabric to really understand what it could and couldn't do to get
them in a stage where we could have intelligent and informed discussion with
customers about what could be a good blockchain use case for their business.
So it's effectively getting them into the place where you can have that discussion.
It's a combination of instructional modules with hands-on labs.
All of the labs are scripted,
and that actually took us down the journey of being able to deliver this digitally.
So when I have a situation where,
if a customer would like to do this on their own at their own pace over a period of time,
we can actually support the remote delivery of this.
So again, the link that we'll show you later on in this presentation.
At the end of this, we find a use case that
the customer is interested in moving forward with us.
We then embark on the First Project.
And the First Project's effectively in two parts.
The first part is a design thinking
workshop where we use IBM design thinking method to really
explore the use case from a user point of view and to understand the scenario,
understand how this needs to be improved in the future.
And I really see where blockchain can add value in there.
We go through this workshop constantly testing the value that blockchain adds.
Again, coming back to my point earlier,
we want to really only use blockchain if it really drives
significant business benefit for our customer.
After the design thinking workshop,
we then move into
a classical agile development process or
project where we go into two-week agile experience.
Typically, could be a customer and
IBM team working together or could just be an IBM team,
but effectively, the goal here is to surrender something very explicit and demonstrable.
So the stakeholders for the project can show this within their organization,
so it may be within the broader business network but we need to drive home the value
that blockchain can deliver in that project.
Now, once we got through a number of different agile iterations,
we can then scale up into the final elements of the of the engagement model,
where IBM bring its vast,
vast, vast knowledge of system engineering,
system integration projects to really scale up and scale out the project,
integrating what we've done with the current systems of record,
and the current legacy systems that the customer has in place,
really to take the system eventually into production.
So let's see, that's the engagement model and again,
there are material supporting all the different stages of
this engagement model in the community
that I'll give you a link to in a couple of slides time.