So, once you have identified the target and the scale of your communication,
you will need to create a message and pass it to your receiver through a channel.
Let's talk first about the channel.
It is always related to your receiver.
If you know your receiver communicates, what he or she prefers in order to get
informed, then you are sure that your communication will reach its targets.
We usually think of the channel as the media in general, but
communication channels are not only the mass media.
Remember, a channel can be any mean to deliver a message from a point
A to a point B.
So, a channel can also be an oral conversation, or a group discussion, but
also the body attitude, like a wink, a gesture.
You can also use the other.
For example, to promote preventive messages against sexual violence in
affected communities in the Democratic Republic of Congo,
the ICOC has encouraged women to express themself through the other place and
educate the rest of the community.