1.6. Unique characteristics of service businesses: 04. Intangibility

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Habilidades que você aprenderá

Variable Pricing, Marketing, Hospital Management, Hotel Management

Avaliações

4.6 (253 classificações)
  • 5 stars
    73.91%
  • 4 stars
    19.36%
  • 3 stars
    4.74%
  • 2 stars
    1.18%
  • 1 star
    0.79%
GS

Jan 02, 2017

A good course that can be used to gain a quick understanding of the characteristics of Healthcare and Hospitality Industry and the marketing challenges involved.

VR

Jun 10, 2018

Very great insights and information provided with concentration to the International Hospitality & Health Care Services Marketing.

Na lição
What is unique about managing a service business?

Ministrado por

  • Sunmee Choi

    Sunmee Choi

    Professor of Service Management

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