The importance of country of origin in marketing: Interview with Simon Holt (advertising executive)

video-placeholder
Loading...
Visualizar o programa do curso

Habilidades que você aprenderá

Persuasive Techniques, Adoption, Public Health, Innovation, Scaleability

Avaliações

4.7 (37 classificações)

  • 5 stars
    78,37%
  • 4 stars
    10,81%
  • 3 stars
    10,81%

Na lição

COUNTRY OF ORIGIN AND HOW IT AFFECTS INNOVATION DIFFUSION

You will learn about Country of Origin affects and how cognitive, normative and affective aspects can affect the diffusion of an innovation including unconscious bias.

Ministrado por

  • Placeholder

    Dr Matthew Harris

    Clinical Senior Lecturer in Public Health

Explore nosso catálogo

Registre-se gratuitamente e obtenha recomendações, atualizações e ofertas personalizadas.