Coding a managerial segmentation in R (Recital 1)

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Habilidades que você aprenderá

Market Segmentation, Customer Lifetime Value, Marketing Analytics, Marketing Performance Measurement And Management

Avaliações

4.6 (700 classificações)

  • 5 stars
    66,28%
  • 4 stars
    27,28%
  • 3 stars
    4,85%
  • 2 stars
    0,85%
  • 1 star
    0,71%

LL

20 de Abr de 2019

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From the course I gained the knowledge of the fundamental of market analysis, it will not be too hard to understand, it gives you a general sense of how market analysis will be like.

TB

1 de Dez de 2017

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Lectures were insightful and very applicable. Learning was reinforced with well documented R scripts. After this course I feel capable of applying these concepts to my own company.

Na lição

Module 2 : Managerial segmentation

Ministrado por

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    Arnaud De Bruyn

    Professor at ESSEC Business School

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