Coding a managerial segmentation in R (Recital 1)

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Habilidades que você aprenderá

Market Segmentation, Customer Lifetime Value, Marketing Analytics, Marketing Performance Measurement And Management

Avaliações

4.6 (689 classificações)
  • 5 stars
    65,89%
  • 4 stars
    27,57%
  • 3 stars
    4,93%
  • 2 stars
    0,87%
  • 1 star
    0,72%

TB

1 de Dez de 2017

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Lectures were insightful and very applicable. Learning was reinforced with well documented R scripts. After this course I feel capable of applying these concepts to my own company.

MK

7 de Fev de 2016

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I was expecting a lot from this course. from basic to advanced fundamentals. this course should be floated as full specialization rather than as a part of other specialization.

Na lição

Module 2 : Managerial segmentation

Ministrado por

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    Arnaud De Bruyn

    Professor at ESSEC Business School

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