Explore
For Enterprise
Join for Free
Log In

Navegar
Pesquisar
For Enterprise
Entrar
Inscreva-se gratuitamente

6.4.5-Méthologie de la mesure d'impact (2/2)

Loading...

Tornando-se um empresário versátil

4.7 (373 classificações) | 45K alunos inscritos

Ce cours est conçu pour accompagner toutes les personnes qui veulent avoir un impact positif dans la société, mais qui ne savent pas comment agir. Quel que soit votre âge ou votre formation académique, ce cours vous aidera à trouver la voie qui vous correspond pour faire bouger les lignes ! Vous apprendrez comment passer de l’envie à l’idée, et de l’idée à l’action.

Visualizar o programa do curso

Habilidades que você aprenderá

Business Model, Communication, Social Entrepreneurship, Entrepreneurship

Avaliações

4.7 (373 classificações)

5 stars
295 ratings
4 stars
65 ratings
3 stars
8 ratings
2 stars
4 ratings
1 star
1 ratings

SO

Aug 08, 2016

Cours en ligne complet, varié et mettant en action nos idées. On repart du MOOC avec des exemples à suivre, des outils à adapter et les premières étapes de nos projets réalisées.

JV

Nov 18, 2015

Inspirant et enrichissant ce MOOC donne de l'énergie pour devenir soi-même un acteur du changement.\n\nUn grand merci pour la qualité de ce MOOC et de ces contributeurs !

Na lição

Gagner en impact : comment s'outiller pour implémenter son projet

A ce stade, vous avez commencé à définir votre projet, sa mission sociale, et son modèle économique. Dans ce chapitre, vous découvrirez des outils indispensables pour lancer votre projet et faire les premiers pas pour passer à l’ACTION.

6.4.1-Mesurer l'impact social de votre projet2:42

6.4.2-Un exemple de mesure d'impact social : un projet de danone.communities5:05

6.4.3-Méthodologie de la mesure d'impact (1/2)4:12

6.4.4-Un exemple de mesure d'impact social : CRESUS5:25

6.4.5-Méthologie de la mesure d'impact (2/2)2:48

Ministrado por

Bénédicte Faivre-Tavignot
Directrice de la Chaire “Social business / Entreprise et pauvreté”, et du "MSc in Sustainability and Social Innovation"
Frédéric Dalsace
Associate Professor
Nathalie Lugagne
Professeur Affilié et Doyen Exécutif de la Faculté et de la recherche
Stéphane Riot
Fondateur NoveTerra
Florian Hoos
Assistant Professor
Aymeric Marmorat
Directeur exécutif d’Enactus France
Lise Penillard
Directrice pédagogique du Master Sustainability & Social Innovation
Ucka-Ludovic Ilolo
Chorégraphe d'entreprise, Fondateur de O' In Motion
Matthieu Dardaillon
Joséphine Bouchez
Co-fondatrice, Ticket for Change

Transcrição

For certain projects, it's interesting to measure the economic value created by the activities involved, or even to put a financial value on the social impacts. So you can evaluate the direct benefits and avoided costs thanks to your project, for your partners and the community. In the last video, Jean-Louis Kiehl explained how the early detection model for the risks of overindebtedness has helped banks to make savings of almost 150 million euros by avoiding the costs of writing off debts or administrative costs. Some social economy stakeholders go even further and put a monetary value on social impacts, for example by calculating the value of health improvements in order to determine the social return on investment or SROI. When you're putting together a project, calculating the economic benefits of your activities can provide a convincing argument to help win over partners or financiers. So how should you start? Start by setting the boundaries of your social impact measurement. Why do you need to measure your impact, and for whom? Determine the level of feasibility you need to achieve and the level of credibility. In some cases, you might have to enlist the help of researchers or consultancies. Next, what do you want to measure? What information will enable you to make the right decisions for your project? What are your human and financial resources? And finally, to what extent has the link between your activity and results already been demonstrated? These key questions will help you to identify the most suitable method of measuring your impact and finding the right balance between rigour and pragmatism. The golden rule is to prioritise. It's easy to measure a whole lot of different things, but the key is to evaluate the really important things that are going to be useful for you, the things that will help guide your actions, take strategic decisions or communicate effectively with your partners. Perhaps a more in-depth scientific study might be needed to measure some of your impacts, whereas one or two simple indicators will be enough to measure others. A product usage rate can be a good starting point. Finally, remember that social changes are hard to measure and even harder to anticipate, that they are a long-term thing, taking 10, 20 or 50 years. So always keep a humble outlook and be transparent about your results and your chosen methods. Remember that your impacts may be positive or negative. Take care over the way you communicate and adapt your message to suit your audience. Now it's over to you! Set out clearly the issue you're looking to resolve, and how your solution is relevant. Identify your key indicators of achievement and results, identify the methodology that's best suited to your project for measuring change. Don't get disheartened, keep things simple...and good luck!

Explore nosso catálogo

Registre-se gratuitamente e obtenha recomendações, atualizações e ofertas personalizadas.

O Coursera proporciona acesso universal à melhor educação do mundo fazendo parcerias com as melhores universidades e organizações para oferecer cursos on-line.

© 2019 Coursera Inc. Todos os direitos reservados.

Baixar no Google Play

Coursera
Sobre
Liderança
Carreiras
Lista de cursos
Certificados
Certificados MasterTrack™
Notas
For Enterprise
For Government

Comunidade
Learners
Partners
Developers
Beta Testers
Translators

Conectar
Blog
Facebook
LinkedIn
Twitter
Instagram
YouTube
Tech Blog

Mais
Termos
Privacidade
Ajuda
Acessibilidade
Imprensa
Contato
Diretório
Afiliados