6.4.5-Méthologie de la mesure d'impact (2/2)

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Do curso por HEC Paris

Devenir entrepreneur du changement

289 ratings

HEC Paris

Devenir entrepreneur du changement

289 ratings

Ce cours est conçu pour accompagner toutes les personnes qui veulent avoir un impact positif dans la société, mais qui ne savent pas comment agir. Quel que soit votre âge ou votre formation académique, ce cours vous aidera à trouver la voie qui vous correspond pour faire bouger les lignes ! Vous apprendrez comment passer de l’envie à l’idée, et de l’idée à l’action.

Na lição

Gagner en impact : comment s'outiller pour implémenter son projet

A ce stade, vous avez commencé à définir votre projet, sa mission sociale, et son modèle économique. Dans ce chapitre, vous découvrirez des outils indispensables pour lancer votre projet et faire les premiers pas pour passer à l’ACTION.

6.4.1-Mesurer l'impact social de votre projet2:42

6.4.2-Un exemple de mesure d'impact social : un projet de danone.communities5:05

6.4.3-Méthodologie de la mesure d'impact (1/2)4:12

6.4.4-Un exemple de mesure d'impact social : CRESUS5:25

6.4.5-Méthologie de la mesure d'impact (2/2)2:48

Conheça os instrutores

Bénédicte Faivre-Tavignot
Directrice de la Chaire “Social business / Entreprise et pauvreté”, et du "MSc in Sustainability and Social Innovation"
Frédéric Dalsace
Associate Professor
Marketing
Nathalie Lugagne
Professeur Affilié et Doyen Exécutif de la Faculté et de la recherche
Stéphane Riot
Fondateur NoveTerra
Florian Hoos
Assistant Professor
Accounting and Management Control
Aymeric Marmorat
Directeur exécutif d’Enactus France
Lise Penillard
Directrice pédagogique du Master Sustainability & Social Innovation
Ucka-Ludovic Ilolo
Chorégraphe d'entreprise, Fondateur de O' In Motion
Matthieu Dardaillon
Joséphine Bouchez
Co-fondatrice, Ticket for Change

For certain projects, it's interesting to measure the

economic value created by the activities involved, or even to put

a financial value on the social impacts.

So you can evaluate the direct benefits and avoided costs

thanks to your project, for your partners and the community.

In the last video, Jean-Louis Kiehl explained how the early

detection model for the risks of overindebtedness has

helped banks to make savings of almost 150 million euros

by avoiding the costs of writing off debts or administrative costs.

Some social economy stakeholders go even further

and put a monetary value on social impacts, for example

by calculating the value of health improvements in order to

determine the social return on investment or SROI.

When you're putting together a project, calculating the economic

benefits of your activities can provide a convincing argument

to help win over partners or financiers.

So how should you start?

Start by setting the boundaries of your social impact measurement.

Why do you need to measure your impact, and for whom?

Determine the level of feasibility you need to achieve and

the level of credibility. In some cases, you might have to

enlist the help of researchers or consultancies.

Next, what do you want to measure?

What information will enable you to make the

right decisions for your project?

What are your human and financial resources?

And finally, to what extent has the link between your activity and

results already been demonstrated?

These key questions will help you to identify the most suitable

method of measuring your impact and finding the right balance between

rigour and pragmatism. The golden rule is to prioritise.

It's easy to measure a whole lot of different things, but the key

is to evaluate the really important things that are going to be useful

for you, the things that will help guide your actions, take

strategic decisions or communicate effectively

with your partners. Perhaps a more in-depth scientific study

might be needed to measure some of your impacts,

whereas one or two simple indicators will be enough

to measure others. A product usage rate can be a good starting point.

Finally, remember that social changes are hard to measure

and even harder to anticipate, that they are a long-term

thing, taking 10, 20 or 50 years.

So always keep a humble outlook and be transparent

about your results and your chosen methods.

Remember that your impacts may be positive or negative.

Take care over the way you communicate and adapt your

message to suit your audience. Now it's over to you! Set out clearly the issue you're

looking to resolve, and how your solution is relevant.

Identify your key indicators of achievement and results,

identify the methodology that's best suited to your project

for measuring change. Don't get disheartened,

keep things simple...and good luck!

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