Understanding Your Audience

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Do curso por Northwestern University
Content Strategy for Professionals: Engaging Audiences
326 classificações
Northwestern University
326 classificações
Curso 1 de 5 em Specialization Content Strategy for Professionals
Na lição
Audiences and Brand
Module 2 emphasizes why understanding your audience and being able to effectively segment them is crucial to getting your message across. It also addresses how to craft a core creative concept for a content brand.

Conheça os instrutores

  • John Lavine
    John Lavine
    Founder, Professor and Director, Media Management Center
  • Candy Lee
    Candy Lee
    Professor
    Medill School of Journalism, Media, Integrated Marketing Communications
  • Randy Hlavac
    Randy Hlavac
    Lecturer, Medill IMC; CEO, Marketing Synergy Inc

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