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Optional Review: Dynamic vs. Static (Getting into your Brand)

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Optional Review: Dynamic vs. Static (Getting into your Brand)

Create a draft of your final presentation. You'll draw on the work you've done writing your memo and designing your slides. As in the previous modules, you can review some of the videos and documents from the previous MOOC, "Successful Presentation," and you're work here will lay the foundation for your final revision.

Effective Communication Capstone Project

Universidade do Colorado em Boulder

Curso 4 de 4 no Effective Communication: Writing, Design, and Presentation Programa de cursos integrados

In the Effective Communication Capstone learners apply the lessons of Business Writing, Graphic Design, and Successful Presentation to create a portfolio of work that represents their mastery of writing, design, and speaking and that expresses their personal brand. The portfolio includes three individual elements—a written memo, a slide deck, and a presentation—integrated around a single topic. We provide the elements for a basic capstone, but we also invite our learners to create their own project if they so choose. This self-designed "Challenge Capstone" allows learners to engage meaningfully in their world by choosing a project relevant to their current job or by volunteering to write, design, and speak for a social organization of their choice. By successfully undertaking the Capstone, learners will accomplish three main goals: 1. They will hone their writing, design, and speaking skills and build a portfolio for a job search and/or professional application; 2. They will shape these skills into a unique brand identity; and, if they choose, 3. They will undertake a transformative effect in the world around them. Ultimately, the importance of Capstone portfolio is greater than the sum of its individual parts. Its true goal lies in each student’s personal transformation and expression of their best selves. We invite you to unleash your skills and we can't wait to see the results!

Visualizar o programa do curso

Ministrado por

Dr. Quentin McAndrew
Instructor
David Underwood
Design and Media Teaching Consultant
Professor William Kuskin
Professor

Transcrição

[APPLAUSE] Yeah.

Thank you, Canada.

I think I bust a button on my trousers, hope they don't fall down.

>> [APPLAUSE] >> because I'm jumping around,

I have to do it out again.

>> [APPLAUSE] >> You don't want my trousers to fall

down now, do you?

>> [APPLAUSE]

[MUSIC]

>> I take a tip from the Rolling Stones,

one of my favorite Rolling Stones albums is Get Yer you Ya's Out.

It's a live album from I think the 1969 concerts in Maryland and in New York City.

And it's just a great album, it's a lot of fun.

So as I was listening to it, I began to look into it on the Internet a little bit

and I discovered that there was a bootleg album before it.

The bootleg album is called Liver Than You'll Ever Be and

the bootleg is from a concert in Oakland, California.

And the quality is pretty rough on the bootleg.

But what surprised me and I may be the last person in the world to realize this,

is that the playlist is almost the same.

So the Rolling Stones, the wild men of 60s and

70s Rock and Roll, the pirates of the airwaves and

the interstates, sailing into our minds with these giant lips, right.

The Rolling Stones are in fact crafting their performance, concert after concert.

So that Oakland, New York, Maryland,

did all the states in between are the same, pretty much the same show.

So what that teaches me is that the Rolling Stones appear,

they appear to be one thing.

Spontaneous, free form and breaking any formula and any law you can give them,

but in fact, they're very disciplined, they're rehearsed.

Each one of them is geared towards creating a brand identity and

that brand identity is interesting.

Because the brand identity, it's something that they create through rehearsal but

it's also something they create with their audience in front of them.

It's something they create on their albums.

But it's also something that they're trying to create while your listening

at home either to the LP or on your ear buds now.

The Rolling Stones teach us and really this is best practice number nine.

The Rolling Stones teach us that a successful brand identity

is created through diligent rehearsal.

So module three is all about rehearsal.

It's all about thinking how you take that formula and

you rehearse it and internalize it, so it is part of your self.

We're going to go through,

literally using that circular formula as a way of rehearsing and

counter rehearsing, so you can memorize not so much your lines, but your keywords.

So you can be dynamic, not static.

For there is nothing worse than a static presentation.

The problem with a static presentation

is that it forecloses on your individual personality.

It forecloses on what's inside of you and

it replaces that with simply the words on the page.

In a way, if you think about it, the static speaker, the speaker who

just stands there and diligently reads off lines in a PowerPoint.

Knows about the problem of fear and

that person knows that survival reactions, those intellectual,

verbal or physical traits, will ultimately disable him or her.

So the person sticks to the script.

But in sticking to the script, he or she forecloses on his or her personality and

bludgeons the audience into boredom.

We don't want that at all.

Instead, we want to figure out how to internalize the script, so

that we can believe in it.

How to put passion, belief is passion.

Passion in a bottle by memorizing that script.

And we also want to rehearse our words and our body because words and

body together are the most powerful kind of language we have.

If we can do those things, we can create a brand that we

can communicate powerfully to our audience,

because the Rolling Stones rehearse.

And the first track of Get Yer Ya-Yas Out, Mick Jagger's on stage and

he does a ripping performance of Jumping Jack Flash.

At the end of it, it seems like his pants are coming off.

So imagine, you're on stage and

your pants are falling down in front of thousands of people!

I mean if there's anything that's a survival reaction moment, right,

that's it!

Time to start stuttering and run off the stage.

But if you listen to the album,

you'll hear that Mick Jagger has a lot of fun with it.

That's what I mean.

Fear inhibits execution, but by replacing fear with a rule governed formula and

rehearsing that formula, you can execute on multiple levels.

So listen to Mick Jagger, he is having fun with it.

He's entertaining, he's confident, he's sexy, he's unflappably cool,

the knighted front man Of Rock and Roll.

He has a brand that overrides any problem he encounters on stage.

We'll never know who Mick Jagger really is.

But that's unimportant because he's projected a public self so

powerful that we believe, we believe that that's who he is.

We believe in his passion.

And after all, who doesn't want moves like jagger.

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