Introduction to the Capstone

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Habilidades que você aprenderá

Digital Marketing, Marketing Analytics, Marketing Plan, Search Advertising, Marketing Performance Measurement And Management

Avaliações

4.5 (564 classificações)

  • 5 stars
    75,17%
  • 4 stars
    14,53%
  • 3 stars
    4,25%
  • 2 stars
    1,77%
  • 1 star
    4,25%

VL

2 de mar de 2020

Good hands on exercise. Power tools is really a good choice since most people don’t know much about it - therefore it trains our ability on research and use of (overwhelming) information.

AM

5 de dez de 2017

Really informative course which gives a lot of insight into digital marketing ! Highly recommend this course to anyone out there looking to gain new insights into marketing

Na lição

Course Overview & Module 1 Client/Brand Analysis

In this module, you will get an overview of the Captone, learn about the client and the problem statement, and get to know your peers. You will also start research into the client and the brand before you work on your campaign.

Ministrado por

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    Aric Rindfleisch

    John M. Jones Professor of Marketing

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    Kevin Hartman

    Visiting Professor & Head of Analytics at Google

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    Vishal Sachdev

    Clinical Assistant Professor , Director, Illinois MakerLab

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    Mike Yao

    Professor of Digital Media, Department Head

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