They require me to grant them non exclusive,
transferable, sub-licensable, royalty free worldwide licence to that content.
So that means that they can use it however they want, they can replay it.
That's the license they have to have, because if they're actually going to show
other people that are my friends that content, they need that license from me.
So that's fine, but there are some other things they can do with it which is sort
of a bit more interesting.
So in the German terms of service, so Germany has quite strict privacy laws,
the phrasing is you grant us permission.
Unless you in the privacy settings have specified, otherwise,
for your name and profile picture for commercial sponsored or related
content such as a brand that you like that provided by us or designed to use.
So, slightly odd translation, however.
Effectively, it means that you can be used in advertising,
unless you specify otherwise in your setting.
That's clear in the German terms of service.
If you speak German, it's clearer,
I have to say my translation of it is less clear.
It's less clear in the other terms of service, but it still applies.
If you have a profile picture, if you like a brand,
you can find yourself in an advert and you might have seen this.
You might of seen people in a sponsored post or in advertising and you probably
pretty sure that those people didn't say, yes, please feature me in this place.
So, that's an interesting kind of use of data and
not one that we generally give on a day to day basis.
So we might share our image or our opinion walking around the place.
We don't generally expect to appear in an advert, because we happen to think it was
interesting that our shoppers set up on our road, for instance.
So, that's kind of an interesting quirk of how our data can be used.
And actually, you do see people appearing in adverts on bus shelters and
you have seen a lot of advertising for Facebook.
But again, not exclusively Facebook.
Plenty of other platforms starting to do this as well where the kind of physical
real world is starting to include a Snapshot or a bit of video, or an image
that someone has shared and they've shared that in quite an ephemeral way.
Maybe they've not thought that's going to stick around and
be part of someone's advertising campaign for three months on the side of a bus.
That's quite a big change in how you use your data.
Now there was a court case in 2014 about a teenager being used in sponsored posts and
the outcome of that, it still asks people to check their privacy settings.
So, they ruled that actually the privacy settings were where you
should control that.
So even if you're under 18, in order to control how your imaging content can be
used, you need to be checking your privacy settings and
that's one of the reasons you should check your privacy settings.
There are lots of other reasons that you should as well and
we'll probably talk more about those over the coming units, but
it just means that in your privacy settings, if your content is not private,
it's potentially available for others and to be used by other people.
Now, that's what's available in terms of legitimate use.
But obviously, anything that you share on any space can be potentially
screen captured or reshared or someone else can quote it out of context.
Quite often, you'll see both Tweets and Facebook posts kind of screen captured and
reshared in other places.
I think Snapchat will inform other people that you're screenshotting them, but
it doesn't stop them.