Who Owns Your Data? - Part 3 (Nicola Osborne)

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Do curso por The University of Edinburgh

Digital Footprint

107 ratings

The University of Edinburgh

Digital Footprint

107 ratings

If I Googled you, what would I find? As we move around the online world we leave tracks and traces of our activity all the time: social media accounts, tagged images, professional presences, scraps of text, but also many artefacts we don't always realise we are leaving behind, or that others leave about us. In this course you will hear from a range of experts and you will have an opportunity to explore and reflect on your own online tracks and traces, to understand why your digital footprint is important. We will introduce you to some of the tools and approaches to effectively manage your online presence (or digital footprint). The course will focus on the different dimensions of a digital footprint, including developing an effective online presence, managing your privacy, creating opportunities for networking, balancing and managing professional and personal presences (eprofessionalism). By the end of this course (MOOC) you should be equipped to ensure that your digital footprint works for you, whether you want to be more private online, or are looking to create a more effective and impactful presence. You can also join the conversation on Twitter using the hashtag #DFMOOC and follow us @DFMOOC We hope you enjoy the course!

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What makes an online presence effective?

In week 1 we provide information on how to engage with the course as well as our Twitter account, using #DFMOOC. This week, we will introduce you to the topic of Digital Footprint. There are a range of activities, videos and resources for you to work through. By the end of week 1, you will have the opportunity to critically reflect on your own online presence and consider how you can make better informed choices as well as setting appropriate personal goals around your digital footprint.

Who owns your data? - Part 1 (Nicola Osborne)5:50

Who Owns Your Data? - Part 2 (Nicola Osborne)4:17

Who Owns Your Data? - Part 3 (Nicola Osborne)6:19

Conheça os instrutores

Louise Connelly
E-Learning Developer
University of Edinburgh
Nicola Osborne
Digital Education Manager
EDINA, University of Edinburgh

[MUSIC]

If I share an image or a video, for instance,

that would have intellectual property rights associated with it, because

anything you create has intellectual property rights associated with it.

I retain the rights to those work if I share it on again, Facebook or

quite a lot of the other platforms you might look at, things like YouTube,

Google+, things like that.

I will retain the rights to it, but let's take Facebook again as an example.

It's the biggest social media site in the UK and US at least.

They require me to grant them non exclusive,

transferable, sub-licensable, royalty free worldwide licence to that content.

So that means that they can use it however they want, they can replay it.

That's the license they have to have, because if they're actually going to show

other people that are my friends that content, they need that license from me.

So that's fine, but there are some other things they can do with it which is sort

of a bit more interesting.

So in the German terms of service, so Germany has quite strict privacy laws,

the phrasing is you grant us permission.

Unless you in the privacy settings have specified, otherwise,

for your name and profile picture for commercial sponsored or related

content such as a brand that you like that provided by us or designed to use.

So, slightly odd translation, however.

Effectively, it means that you can be used in advertising,

unless you specify otherwise in your setting.

That's clear in the German terms of service.

If you speak German, it's clearer,

I have to say my translation of it is less clear.

It's less clear in the other terms of service, but it still applies.

If you have a profile picture, if you like a brand,

you can find yourself in an advert and you might have seen this.

You might of seen people in a sponsored post or in advertising and you probably

pretty sure that those people didn't say, yes, please feature me in this place.

So, that's an interesting kind of use of data and

not one that we generally give on a day to day basis.

So we might share our image or our opinion walking around the place.

We don't generally expect to appear in an advert, because we happen to think it was

interesting that our shoppers set up on our road, for instance.

So, that's kind of an interesting quirk of how our data can be used.

And actually, you do see people appearing in adverts on bus shelters and

you have seen a lot of advertising for Facebook.

But again, not exclusively Facebook.

Plenty of other platforms starting to do this as well where the kind of physical

real world is starting to include a Snapshot or a bit of video, or an image

that someone has shared and they've shared that in quite an ephemeral way.

Maybe they've not thought that's going to stick around and

be part of someone's advertising campaign for three months on the side of a bus.

That's quite a big change in how you use your data.

Now there was a court case in 2014 about a teenager being used in sponsored posts and

the outcome of that, it still asks people to check their privacy settings.

So, they ruled that actually the privacy settings were where you

should control that.

So even if you're under 18, in order to control how your imaging content can be

used, you need to be checking your privacy settings and

that's one of the reasons you should check your privacy settings.

There are lots of other reasons that you should as well and

we'll probably talk more about those over the coming units, but

it just means that in your privacy settings, if your content is not private,

it's potentially available for others and to be used by other people.

Now, that's what's available in terms of legitimate use.

But obviously, anything that you share on any space can be potentially

screen captured or reshared or someone else can quote it out of context.

Quite often, you'll see both Tweets and Facebook posts kind of screen captured and

reshared in other places.

I think Snapchat will inform other people that you're screenshotting them, but

it doesn't stop them.

So again, there's both legitimate and less legitimate uses.

But when you fill in that form, again, or you're updating your profile,

thinking about where it might end up that data and

what privacy settings you want to put with that data is really important.

But so like I said, don't be terrified.

This is really important, do not be terrified.

[LAUGH] These things are mostly fine.

The odds of you ending up in an advert are relatively low,

depending on how many pages and brands you like.

It's probably a lot lower, but it's just about being aware about how,

when you share that data, it is being used to help run the social media sites.

You can't entirely begrudge that.

They're not charging you anything to use the sites, but they are wanting to use

you in advertising in the sense of they want you to buy things.

They want you to be interested in things.

In some ways, having targeted advertising is much better than having broad-brush

advertising that has nothing to do with you.

But you need to be comfortable with how that ends up being presented and

you need to be comfortable with the potential for your images to turn up in other places too.

So there've been some high profile celebrity cases and

political cases where images have turned up on the news and they've been foundd,

because people have not set the privacy setting for images that they've shared or

their friends haven't set the privacy settings for

images that they've shared and tagged people in.

So again, it's just thinking about what's the potential use of this,

am I comfortable with it?

And it may be that you are and that's totally fine, and it may be that you

want to think about that, and reset some privacy settings or take away a little bit

of information, and that is also a valid, and good thing to do.

So have a look at those privacy settings, have a look at terms of service and

just think about what is it I'm sharing and who owns my data?

It probably is still you, but it might also be the platform you've signed up to.

And you know what you want to do with your data, but

have you told them what they're allowed to get away with in terms of how

they share it onwards or how you want it used in the future.

[MUSIC]

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