Loading...

Lesson 1: How the business models of Apple and Google work

The module builds on the concept of the Digital Business Models to analyze how Apple, Google, Facebook, Amazon and several other internet-era incumbents are using digital business models to create, deliver, capture and defend value. The module ends with an introduction to asymmetric business models.

Sobre o Coursera

Cursos, especializações e graduações on-line, ministradas pelos melhores instrutores das melhores universidades e instituições de ensino.

Community
Join a community of 40 million learners from around the world
Certificate
Earn a skill-based course certificate to apply your knowledge
Career
Gain confidence in your skills and further your career