This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the digital space.
Welcome to Marketing Analytics in Practice
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Do curso por University of Illinois at Urbana-Champaign
Análise Digital para Profissionais de Marketing: Análise de Marketing na Prática
University of Illinois at Urbana-Champaign
Curso 3 de 7 em Specialization Marketing digitalMarketing Digital
Na lição
Course Overview and Marketing Analytics Process
In this module, you will become familiar with the course, your instructor, your classmates, and our learning environment. The orientation also helps you obtain the technical skills required for the course. Lesson 1 will lay out the Marketing Analysis Process (MAP), a step-by-step procedure for conducting thorough and insightful digital data analyses. Each step of MAP will be introduced with key activities.
Conheça os instrutores
Kevin HartmanVisiting Professor & Head of Analytics at Google
College of Business
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