In fact, this iEat iStep all the components of it people either have or
are working on.
There are folks who are developing tools where you take photos of food and
it identifies the food and comes back with nutritional data.
There are people already doing trackers where cellphones
do an attempt to measure your steps and other things.
It's realistic but it doesn't exist.
More than anything else, it's a guide to a design and development team.
And maybe even the people in marketing and product management who are going to have
to make this succeed, that helps answer the question, why are we doing this?
>> Right, I think aspirational is a great word, and
we can think is this a good thing?
Do we think that if we could fulfill this it would be good?
Would it be valuable, would it be worthwhile?
Would people want to buy it?
And then once we think the answer to those questions is yes, then we get to try
to make it a reality by building an app that will let Sam actually go through and
fulfill this vision.
>> Yeah, you could even imagine putting this up on Kickstarter and saying, hey,
contribute money if we get half a million dollars we think we can build this.
>> Yeah.
>> And yeah, I think there's a bunch of Sams out there in the world who would
gladly have this app.
Some of us would prefer if it were running on Android, but we're not going there.
>> [LAUGH] >> What if we do have a persona?
We can shorten the use case a bit by linking it to the persona.
And we're going to do this for
both of the personas we developed in our previous lecture.
What about Anna at the Mall?