Introduction: Evaluating Advertising Effectiveness

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Habilidades que você aprenderá

Marketing, Marketing Mix Modeling, Data Analysis, Linear Regression, Marketing Plan

Avaliações

4.8 (111 classificações)

  • 5 stars
    83,78%
  • 4 stars
    12,61%
  • 3 stars
    1,80%
  • 2 stars
    0,90%
  • 1 star
    0,90%

NB

31 de jan de 2023

Well designed course. Loved the instructor’s approach. Broke down complex concepts into easily understood bits.

FA

2 de jan de 2023

Amazing, i wish there was a data set so i can practive on Tableau however.

Na lição

Evaluating Advertising Effectiveness

In week three, you’ll dig into using experiments to evaluate marketing effectiveness. You’ll also learn about A/B testing and how it can help you optimize your campaigns.

Ministrado por

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    Anke Audenaert

    CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management

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