Hello, we're here with Karen Gadd from Oxford creativity. Welcome, Karen. Thank you, Peter. You're an expert in TRIZ and it would be great to hear some examples of where TRIZ has been used in practice. Well, what I've been doing for 20 years is using it in practice. We're TRIZ problem solvers not academic approach tool and in 20 years we've never seen it fail. Some of the more startling example, there is company Ceres Power, an Imperial College roll out. They defuel cells and they called us up and said, "Can you come in and help us solve problem, we are completely stuck on." I said yes and it was the day before Good Friday. They said, "Can you come on Monday," I said it's a bank holiday, they said it's the only time we can get everyone together. So we went off over this Easter bank holiday and we worked for a few days with their team. At the end, they not only solved the problem, they actually found ways forward, their share price doubled in the next few months. It was a very typical TRIZ workshop, we arrived to face a group of disgruntled cynical people with their arms folded saying, "What is this TRIZ stuff?" At the end they were so excited because what we do is we add TRIZ to their experience and their expertise and all their knowledge and then they solve their own problems, and I have never seen TRIZ fail people like that. So I would say add TRIZ to whatever good things you've got, your cleverness, your knowledge and it will help you solve anything. That's wonderful. Can you give us another example perhaps from a different sector? Well, we work in all kinds of areas, but eight percent engineering and technical. We worked with a lot of medical device companies doing very tiny devices for diabetes, from idea generation through to patents. We do a lot with companies like BAE Systems, we've worked with them for 20 years. We've done problems from redesign of an aircraft wing or some tiny little component too. There was one problem that the government asked them to take on aircraft maintenance, as well as the aircraft manufacturer. When we started to look at the problem, the government were also changing the law so the pilots could sue if there was a fault on the aircraft. So suddenly the whole regulatory environment was unsuitable, It would be like taking on the asbestos risks as Lloyd did, it would have been catastrophic if they hadn't spotted it. So we worked through and with TRIZ, we produced a simple diagram that said, this is what's wrong with the regulatory system, there's something harmful and something insufficient. They showed it to the Secretary of State and the law got changed in 10 weeks. They said what TRIZ had given them in that instance was clarity, people could understand what the problem was and see how to solve it. TRIZ success comes from that kind of clarity. Thank you very much. Your company Oxford Creativity has done some wonderful cartoons of the principles of invention. Can you tell us a bit about those and whether people can access these? Absolutely. Donor website, you go through our cartoon gallery, you contact us. We have certain conditions like, you don't remove our copyright from the cartoon, which an awful lot of people do. We're very happy to help people because we worked with Clive Goddard on this cartoon, as we've worked with him for 10 years. We say that if the cartoons explaining TRIZ, we probably commissioned them, we commissioned hundreds of them, is they make you laugh, they're probably Clive original because we buy his from five arm, places like that. They're all about making TRIZ clear at a glance which is what TRIZ is about, understanding things really quickly. The cartoons really helped with that, especially for an international market which we work in. Thank you. You talked about a couple of technical examples of the use of TRIZ. Can TRIZ be used on non technical problems? I get asked this everywhere, that interest for software. Last week I was working at a conference and they said, "Can you give us a very general example?" I said, "Well, I'm working with our local cathedral to try and get young people into the church." I've been explaining to them why TRIZ is so much better than brainstorming and put in all the steps in between what you want and the idea you come up with. So we're doing workshops on that. The pope has announced that he's going to use brainstorming to get young people into the church and so I've suggested to our local cathedral they contact the pope and show him a better way of doing it. We've worked with a local County Council, who wanted to increase their staff and reduce their costs, they wanted more stuff and less overhead. We worked with their legal and general department on that and we succeeded so much that it was in the Financial Times. Bucks County Council has actually managed to double their legal department and reduce the cost to zero. When we did TRIZ with them, they said, "This is like an epiphany.". That's great. You've been involved with TRIZ for quite a long time. How long does it actually take to learn TRIZ? TRIZ is a bit like learning chess. You can spend forever getting better at it, but you've just got to start doing it. So we say, take a day to learn it to start with, and then start doing it. We teach it in five days and then another five days, which is quite swift in TRIZ terms. But you've just got to keep doing it and you've got to have enough examples and books and things to hyperlink your learning. So just problem solve, just keep trying it and try on absolutely anything, how to improve your local pub, how to solve something really technical, how to follow a recipe better when you're cooking something. I use TRIZ on absolutely everything. Karen, thank you very much indeed. Thank you, Peter.