Corporate strategy is the strategy a firm uses to compete across multiple businesses. Many small firms want to grow by entering new businesses. Many large firms already are in multiple businesses, e.g. a photo camera producer selling also sunglasses. We developed this course to help you make good corporate strategy decisions. Of the many decisions a firm has to make, corporate strategy decisions are among the most consequential. We will look at these key corporate strategy decisions: - Diversification: How and which businesses should your firm enter? - Divestiture: How and from which businesses should your firm exit? - Corporate HQ: How should we organize corporate headquarters to create value across the different businesses?
Step 3: Identifying Candidates
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Avaliações
CT
Feb 19, 2018
Great course, very clear explanations. Would highly recommend! The textbook is also very informative and anyone taking a strategy course would benefit from reading it.
MA
Apr 20, 2019
The course contents were good and knowledgeable and Mr. Vanneste delivery of lecture and presentation of transparencies was of high skilled convenient to learn.
Na lição
Diversification
Welcome to week 2! A key decision in corporate strategy is determining which businesses a firm should be active in. This week we look at the diversification decision: entering a new business. If you get stuck on the quiz or assignment, you should post on the Discussions to ask for help. (And if you finish early, I hope you'll go there to help your fellow classmates as well.)
Ministrado por
Bart Vanneste
Associate Professor
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