Customer and vendor financing

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Do curso por University of Maryland, College Park

Master Class for Corporate Entrepreneurs

13 classificações

University of Maryland, College Park

Master Class for Corporate Entrepreneurs

13 classificações

Curso 5 de 5 em Specialization Corporate Entrepreneurship: Innovating within Corporations

The Master Class experience is designed to serve as the final project experience for the Corporate Entrepreneurship Specialization. Alternatively, professionals with experience in opportunity analysis, business modeling, and corporate finance are invited to complete the Master Class experience without the preliminary courses. With maturing technologies and aging product portfolios requiring established companies to create, develop, and sustain innovative new businesses, graduates of the Master Class will develop an understanding of how to create new businesses and initiatives within the corporate environment. In collaboration with our award-winning faculty, and a vibrant peer group, learners will explore and apply the skills, tools, and best practices for: • Identifying and developing the entrepreneurial opportunities; • Building business models; • Creating strategies for leading innovation; and • Financing and profiting from innovation. The Master Class experience is differentiated from typical Coursera courses and MOOCs in that our faculty and staff are actively engaged with learners by providing individual feedback on assignments. Our faculty and staff will review and offer feedback on the major assignment submissions, if you wish, in an effort to assist you in developing and launching your corporate ventures. Try this course for FREE at https://www.coursera.org/learn/corporate-entrepreneurship-project

Na lição

Building the Proposal

This module improves your understanding of how to secure and manage funding for your corporate venture. We will demystify key accounting and financing concepts to give corporate entrepreneurs a guide to developing the business case for their ideas, and securing funding to translate ideas into reality.

Sources of funding8:40

Internal funding3:27

Customer and vendor financing3:27

Franchising4:12

Joint ventures8:40

Co-branding6:32

Licensing agreements6:04

Conheça os instrutores

Dr. James V. Green
Director of Entrepreneurship Education
Maryland Technology Enterprise Institute

Okay, so having spoken about the internal source of the funding,

let's talk about a few sources of funding that are external to

the corporation that you can still have access to.

The first group I'm going to talk about are what I call customer and

vendor financing.

Customer financing is available to

a good project because the customers truly have a vested interest in

the success of your project if it helps further what the customer is

receiving from the product or service that you're actually selling to them.

So the customer may actually invest or

provide other resources to enable the project to be funded.

Some of the ways they can do that is they can pre-purchase products,

maybe in exchange for discounts, but maybe not in exchange for discounts.

This is especially useful way to fund projects if the startup costs are high.

And they may even consider an equity investment in the company

via some type of a customer buying group, if the project is large enough and

they're interested enough in it to provide funding,

assuming of course they can't get the funding internally.

So that's customer financing.

They have a vested interest, they offer and they are loyal to the company

generally, and they also can help provide advice and also refer you

to other companies that you may be able to expand your revenues base or

your sales numbers by the customers referring you to people in the,

not the organization but people outside of the organization,

who they know would benefit from the product that they're buying from you now.

So, the next piece we're going to talk about is vendor financing.

And vendor financing is actually obviously

financing provided by a vendor meaning a supplier generally.

And it's actually becoming the fastest growing

source of resources of all resources.

These numbers that we show here on the slide,

the vendor financing, this is according to an association,

of a website association that basically deals with customer and vendor financing.

They estimate that vendor financing was 13 billion in 1998 and

now in 2010, it was over half a trillion dollars.

So it's growing into something that you should seriously consider would be looking

for some inclusive.

The thing about better financing is you can obtain financing from companies of all

sizes, assuming that they have a vested interest to make it worthwhile.

They may be supplying you a product that you're using in production of your product

or service, that benefits them so

they're probably prepared to help finance those purchases.

The vendor financing is also nice because they may also provide other

types of resources like research and development or advertising and promotion.

They may co-advertise with you.

And again they can also, they know customers that are interested

in what you're doing, they can refer you to those.

So when you're looking for sources of finance and you're not,

you're looking outside your traditional sources, don't overlook vendor financing.

Because it's a very large source that you should at least take a look at.

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