Case Study 2: Multidimensional Analysis for Customer Acquisition - Part 1

Course video 20 of 22

In our final module we’ll walk through two case studies and illustrate the ideas we’ve covered in the course and in the specialization as a whole. The first case shows how experimentation can be used to create data, sometimes with surprising results. The second case presents a comprehensive analysis that illustrates the entire analytic lifecycle, and shows how different methods and both quantitative and qualitative analysis can be brought together to solve one strategically important analytical problem.

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