[MUSIC] Today we will discuss issues related to international marketing and Russia. Our goal is to define international marketing decisions from managerial perspectives of doing business in Russia for foreign companies. All decisions for international marketing activities in Russia, like in any other country should be based on proper information and market research. This is the reason why at the beginning of this part of the module, we will talk about institutional framework of doing marketing research in Russia. After that we will discuss main instrument of marketing mix for the Russian market such as product policy, approaches to price policy decisions on distribution and the peculiarities of the main tools for promotion. The core purpose of the international marketing is to create a value to satisfy needs of target companies consumers. Many decisions in international marketing require market research with the particular focus on consumer behavior and marketing research. A foreign company entering the Russian market should have answers to the following questions, who are the current and potential customers of the company? What are their needs and wants, values and preferences? Are there any peculiarities of Russian consumer behavior? Who are the main competitors for the company's products or services? And what are their marketing decisions? Are there any distributors who could be contracted for the intermediate functions? Should the company modified marketing mix decisions in Russia. And what are the impact factors for them? Today the institutional framework for doing marketing research in Russia includes services offered by a wide range on foreign and local marketing research companies. Foreign firms used to buy syndicated researchers useful for the information on market shares of mine place in Russia, there are brands, etc. They also order ad hoc marketing research for the particular marketing decisions, foreign companies do some marketing research but their owners well, this depends on the company's experience, its size and structure, required marketing decisions and other factors. Today foreign companies could find and deploy skilled Russian marketing managers for these purposes.