3.8 Interview with Henk Viljoen (Group Head of Internal Communications, Old Mutual)

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Habilidades que você aprenderá

Corporate Branding, Brand Marketing, Brand Management, Brand Identity

Avaliações

4.9 (436 classificações)
  • 5 stars
    396 ratings
  • 4 stars
    35 ratings
  • 3 stars
    5 ratings
CH

Feb 11, 2019

Very interesting. This Module helps me understand the meaning of Brand and brand behaviour and how to align these two concepts with the business to better deliver on the brand promise.

GH

Sep 26, 2019

In one word, the course was "AWESOME"\n\nI would like to extend my gratitude and regards to Prof Nader Tavassoli for a wonderful course led by examples, cases and interviews.

Na lição
Brand Leadership and Alignment

Ministrado por

  • Nader Tavassoli

    Nader Tavassoli

    Professor of Marketing

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