3.2 Which are the different models of brand architecture?

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Habilidades que você aprenderá

Brand Architecture, Product Management, Brand Management, Brand Engagement

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It was an exciting journey getting to understand the intricacies behind brands and how they can be managed successfully. The lessons were in-depth and the examples were explicitly simple.

This is the best course I have taken on Coursera so far. I highly recommend it to anyone who is interested in marketing, branding or management.\n\nThank you for this awesome course!

Na lição
Knowing how to communicate your offering: Brand Architecture & naming.
At the end of this module, you will be able to: Define how to name your brand. Explain how to develop a system to incorporate future products and brands.

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  • Luis Rodriguez Baptista

    Luis Rodriguez Baptista

    Professor

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