3.2 Which are the different models of brand architecture?

Loading...
Visualizar o programa do curso

Habilidades que você aprenderá

Brand Architecture, Product Management, Brand Management, Brand Engagement

Avaliações

4.7 (1,464 classificações)
  • 5 stars
    73%
  • 4 stars
    22%
  • 3 stars
    4%
  • 2 stars
    1%
  • 1 star
    0%
AS

May 13, 2020

Learnt about how to build brand equity, brand architecture and brand portfolio, what is brand pipeline and how to manage brand engagement, which are going to help me in my marketing career.

J

Jun 14, 2019

Very practical course taught by giving real time examples. The assignments,quizzes and reading materials were extremely amazing based on real life situations. Learnt a lot from the course.

Na lição
Knowing how to communicate your offering: Brand Architecture & naming.
At the end of this module, you will be able to: Define how to name your brand. Explain how to develop a system to incorporate future products and brands.

Ministrado por

  • Luis Rodriguez Baptista

    Luis Rodriguez Baptista

    Professor

Explore nosso catálogo

Registre-se gratuitamente e obtenha recomendações, atualizações e ofertas personalizadas.