2.6 Connecting all the dots: Translating your brand into a positioning statement.

Do curso por IE Business School
Brand and Product Management
769 ratings
IE Business School
769 ratings
Curso 1 de 5 em Specialization Marketing Mix Implementation
Na lição
Developing compelling brands that inspire your most critical stakeholders and impact your bottom line.
At the end of this module, you will be able to: Describe the different elements of a brand strategy. Formulate a winning brand strategy.

Conheça os instrutores

  • Luis Rodriguez Baptista
    Luis Rodriguez Baptista

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