[MUSIC] So Adrian, thank you so much for joining me here today. >> Thanks to you, Brian. >> So tell me, what is it that you do exactly? >> Okay, I work with space, but I work with atmospheres. I create spaces. I don't create spaces to last, my spaces are not meant to last. I create spaces for something, I create spaces for especially or for productions. And I think I create atmospheres for something, and I think that's what I do. I play with space in order to create an especial atmosphere for something. >> So when you talk about creating spaces and atmospheres, what are the different elements that go into that? Are you talking about the set and the props, or what exactly are you talking about? >> Yes, sometimes you are already in natural location. So there is a place there already that you can play with, that may have something interesting that is good for your production, or maybe not, so you have to fix it. But I think that's interesting, that's It's like a challenge every place you go, and you have to find those elements that goes with the story and have to create another element or add some other elements that allows the story to go on. >> So when you work in commercial projects, whether it's photography or video, where do you get the information that you need to decide how to work in the space? Where does it come from? Where do your ideas and your inspiration come from? >> Well, first of all, my is like a service, so I'm not the one who has the last word. So you have to discuss all of these things with the team, with director, with the client, with the brand. You have to get all of these information first. And once you have all of those things, that's where you can work, that's where you can take your inspiration, look for references, and use your own creativity. And that's where comes, and yes, but you need all those information first. >> How do you tell the brand's story and the concept through your work? >> Well, I think the first thing you need to find out is what the brand is about, which kind of aesthetic their brand has. What kind of people the brand is going to? So once you have all these information, you have to think about which colors you are using, which colors the brand usually use. Which elements, too, which kind of pieces of furniture, or fabrics, or wall papers? Which elements goes well with the brand and the story you're about to tell? >> So when you approach a project, what are the questions that you have in mind when a project comes to you? What are the things that you're looking for in the brief, or the information that you're looking for them to give to you? >> Well, first of all, I have to read the script very well. I have to understand everything, and then I have to discuss with the rest of the team about it. Because I think it's very important that everybody to be in the same mood and everybody to understand things the same way to prevent to do things different between each other. So that's the first thing I do. Then I like to see a lot of things, images, references from everywhere, and brainstorming. And then you select which things you are going to use, which things are going to be deleted because they are not going with their story. And then you present your project, you present your idea to your client, to the director. You discuss with that person which things are going on with the story, which things are not. Then that's when you start your work. When your work starts, you have to look for those things you need or create the things that you need and create that space to make it real. >> How do you present your ideas once you've gone through that process of getting the information that you need and having those discussions? How do you present that back to the team to share your ideas with them? What is that actual thing that you present? >> Yes, I love mood boards, I do them all the time. I think they are very useful. They are very useful for me, first of all, and they are useful to others to tell the story, to tell your idea to others. Because it's like they can see in one side where you're probably at, is going, which direction your project is going on. So I think for me, they are useful because mood boards are like the place where I drop all the references I'm working with. And that's the place where I can see how they match with each other, which ones are okay for the project, which ones are good, and which ones are not. So it's very professional. I have to see it because this is about Bizworld, this is Bizworld. So it's not a concept, it's a concept but told by images. It's a baseball thing, so you have to see it. I need to see it first. I love to draw, too. I love drawing, so I prefer to draw everything and see by myself how my space is going to look. >> So within your mood board, what are the different elements that you might include there? In other words, is it just photographs, or are there other things that you would include within the mood board? >> Mostly photographs, images, images. Because it is about image, so they are images. Images that come from everywhere. I took references from almost everything. It's like when you are working on this, it's like you'll you trained your eye to find out things to work with from everywhere. So I take references from almost everywhere, from mostly other creative but also from my daily life, for people around me or places it go. But yes, mostly from movies, architecture design, fashion, everything. I think you can take something to work with from almost everywhere. >> Adrian, thank you so much for joining me here today, it's been really, really interesting. >> Thanks to you. >> Right, thank you. >> Thank you so much. [MUSIC]
