Introduction to positioning

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Habilidades que você aprenderá

Advertising, Logo, Brand, Brand Identity

Avaliações

4.7 (213 classificações)
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SR

Aug 03, 2020

This course helped me to set my career goals and see future opportunities. Also renewed my direction of becoming a Brand strategist & Digital Marketer.

SR

Jul 15, 2020

Very interactive course. Loved it. Was able to relate to most of the brands given in the examples making it easy to understand.

Na lição
DEFINING THE VALUE
In module 2, students will learn what positioning is and how they can use positioning statements to attract consumers to their brand. They will learn what a good and bad positioning statement is and how they can build a strong perceptual map.

Ministrado por

  • MARÍA EIZAGUIRRE DIÉGUEZ

    MARÍA EIZAGUIRRE DIÉGUEZ

    Marketing & Branding Professor

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