Introduction to positioning

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Do curso por IE Business School
Brand Identity and Strategy
3 classificações
IE Business School
3 classificações
Na lição
DEFINING THE VALUE
In module 2, students will learn what positioning is and how they can use positioning statements to attract consumers to their brand. They will learn what a good and bad positioning statement is and how they can build a strong perceptual map.

Conheça os instrutores

  • MARÍA EIZAGUIRRE DIÉGUEZ
    MARÍA EIZAGUIRRE DIÉGUEZ
    Marketing & Branding Professor
    IE School of Human Sciences and Technology

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