Introduction to positioning

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Habilidades que você aprenderá

Advertising, Logo, Brand, Brand Identity

Avaliações

4.7 (645 classificações)

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  • 3 stars
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JB

20 de dez de 2020

This was such a great experience! The course was challenging but taught me so much about things that I knew of but couldn't articulate. I'm for sure continuing on the to the next one.

AZ

26 de set de 2020

I am very helped by the learing method of this class, it's such a new sight for me to learn things. I am happy to learing this Brand Identity and Strategy class from ie University :)

Na lição

DEFINING THE VALUE

In module 2, students will learn what positioning is and how they can use positioning statements to attract consumers to their brand. They will learn what a good and bad positioning statement is and how they can build a strong perceptual map.

Ministrado por

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    MARÍA EIZAGUIRRE DIÉGUEZ

    Marketing & Branding Professor

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