Introduction to positioning

Loading...
Visualizar o programa do curso

Habilidades que você aprenderá

Advertising, Logo, Brand, Brand Identity

Avaliações

4.7 (291 classificações)
  • 5 stars
    78%
  • 4 stars
    14.77%
  • 3 stars
    5.49%
  • 2 stars
    0.68%
  • 1 star
    1.03%
AZ

Sep 27, 2020

I am very helped by the learing method of this class, it's such a new sight for me to learn things. I am happy to learing this Brand Identity and Strategy class from ie University :)

SD

Aug 26, 2020

I really enjoyed this course and I believe I learned some valuable things. The assignments were challenging while not being dishearteningly difficult. The instructor is also great.

Na lição
DEFINING THE VALUE
In module 2, students will learn what positioning is and how they can use positioning statements to attract consumers to their brand. They will learn what a good and bad positioning statement is and how they can build a strong perceptual map.

Ministrado por

  • Placeholder

    MARÍA EIZAGUIRRE DIÉGUEZ

    Marketing & Branding Professor

Explore nosso catálogo

Registre-se gratuitamente e obtenha recomendações, atualizações e ofertas personalizadas.