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3-2-7 零售賣場案例(二):目標行銷

Course video 32 of 104

本週的課程架構與上週類似,老師一樣會先介紹業者掌握的資源,以及善用資料在行銷與零售上能產生的效益,接著講授分析方法。本週的重點是關聯分析,老師會從這種分析方法的概念、指標計算方式等基礎知識開始教起,並以實例讓同學理解關聯分析在業界如何被應用。在認識資料種類、瞭解應用目的與學習分析方法之前,老師也會在課程的開頭介紹STP市場區隔理論,讓同學對大數據的時代來臨之前就已發展出的經典行銷理論有些認識,再進一步去學習資料科學可以如何幫助我們更有效的實踐經典理論。

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