1.4 B2B: Push & Pull and the 4W’s Approach

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Habilidades que você aprenderá

Business Marketing, Marketing, Marketing Strategy

Avaliações

4.6 (498 classificações)

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    74,09%
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    18,27%
  • 3 stars
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NC

16 de ago de 2019

Excellent One, better if we could have more live examples in the lessons. But I like the way the material has been created with more crisp and to the point material.

OT

13 de nov de 2021

A great knowledge to acquire on International B2B Marketing. Particularly the interviews with ThyssenKrupp and Rolls Royce was very interesting and a lot to learn.

Na lição

What is B2B Marketing?

Ministrado por

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    Dae Ryun Chang

    Professor of Marketing

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