That's really great, and I think that- I wanted to make sure we also share with our students who are watching this the links to the books that you've also authored. Sandy is that you've written four books to date? And correct me if that's now five and I'll make sure to update that. >> [LAUGH] >> That is five. >> Five yeah. [LAUGH] >> We'll have to update so Sandy, now that you've written five books on marketing and technology, what's one take away that you can share from one of your books with the folks who are watching this video? That can help students think about how to really increase their influence or their impact within maybe their work ecosystem or even broader in the community. >> I'm not going to do one, I'm going to do three, because I think three really come out in all of the books that I've done. When I write about being an open API as you, as a person, being an open API and if you're not into technology. And API is a way that you can interface with another person software technology. And I always encourage people to share what they know. And one of the stories I told in my book, I had flown to India and I was so excited to get to India. I had tweeted ahead of time, I'm coming to India. When I showed up in the hotel, the general manager came over to me and he said, "Sandy there's a whole group here to meet with you." And I was like, I told my team not to come because it was so late. It was 11:00 PM at night, Nancy. And so I said, okay, well, I'll go down there after I check in, so I had flown 21 hours. I had mascara running down my face. I go into the room and everybody's dancing. They're doing Bollywood dancing and having a great time. So I walked out and I was like, wow, that must be a wedding. Went to the general manager and he goes, "No, that's the team that was here to see you." And so I went [LAUGH] back again and I'll never forget it. This gentleman came running up to me. His name was Anu. And he said, Sandy we're so excited to have you here. How is your one eyed dog? How are your two daughters? I'm like, wow, he must know me from somewhere. It turns out that he was the president of the social media club of Mumbai. He had seen my tweet that I was coming. Sent a note and said, hey, can I get a one on one meeting? He eventually called the cousin of an aunt of a brother of a son that knew what hotel I was staying at. He showed up and as well told 200 people of the social media club of Mumbai to come by. So there were 175 people waiting in this room to see me. One request was that at 11:30 now at night was that I share some secrets around social media, artificial intelligence and some of the other things that I was working on. And so I could have easily said, look, I'm really tired. I'm going to be here all week, but they had been waiting for me and it was 11:30 PM at night. So I opened up my computer and shared my expertise. I learned as much from them as they learned from me. So I always say be an open API. The other thing I would say is be bold. Great innovations come during times like these. It does take you being in bubbles and coming up with that idea that's very different versus waiting for everything to go back to the old normal. What does the new normal drive? What are your scrappy ideas? What's your bold thing that you can come up with? In one book I called it "extreme innovation." How do you make sure that you're not looking at just incremental but really looking for that extreme innovation that can take you to the next level? During the last crisis [the 2008 Great Recession], and you probably know this Nancy, but most of the companies that are big companies today rose up from that crisis. So what's the bold, extreme innovation that you're going to do today and then finally, the last one is to be authentic. Sometimes that's hard to be authentic, to be who you really are. Sometimes not everybody will like you for being that authentic person, but I think in the end game we can only be who we are. And I think if you try to be someone else, that really doesn't work out in the long run, not for you and not for others. So I think being authentic is my third area, so act like an open API. Be bold, look for that extreme innovation and be authentic. >> On that last one, Sandy, and just as a follow up, a lot of women wonder how can they be authentic when so many of their colleagues, peers or even managers are men, right? They feel like they must act a certain way or look a certain way or talk a certain way. What's your advice for them so that way they can maintain their authority, but at the same time be authentic. >> There always is some adaptation, but I think who you really are, the values deep inside need to remain the same. I mean, sometimes I'll use a football analogy. I'm not a big football lover, but it resonates. I don't see that as not being authentic. I see that as learning, being curious and adapting, but when I say be authentic, I mean stay true to who you really are. One of my favorite stories is when I became for the first time, a second line manager. And I took over this team. They were all men. And it was a turnaround situation, so my manager said, hey, I really want you to come in here and help us to get this team to accelerate. They're all amazing people, but they're just not doing well. And so one of the things I decided to do is I love quotes. You know this about me. And so I decided each Monday I would give each member of my team quotes that match them. That was mine and so I did it and I did it for three weeks in a row and one of the gentlemen in my team was 6'4". And he came into my cubicle one day. Closed the door and said, "Sandy I gotta talk to you." I'm like, "okay, we'll sit down." He says, "no, I'm not going to sit down. I just want you to know that we all hate your quotes. We hate it. Don't do it anymore" and he turned around [LAUGH] and walked out. And so I thought about it, for me it's be true to myself, to be authentic. I needed to inspire the team, I wanted to bring the team together around some common communication principles and so I decided I'm going to stick with it. He came back and said it was "really girly girl" and I said, "yeah well I am a girly girl so I'm going to continue to do it. Just hang with me." So fast forward five years, we turn the business around. The team was wildly successful. I think most of them got promotions. Ten years later, this gentleman invited me to his retirement party. I was like, wow, I know that they only got certain number of invitations at a really fancy dinner place. So I was like, wow, this is interesting. So I went to his retirement party. He had me seated at the table of honor besides his wife. I went up and I introduced myself and she said, "I know exactly who you are. You're the woman who left those quotes" and I was like, "I know, I know that he hated those quotes. I'm so sorry but I just felt like it was the right thing to do, to be true to myself" and she said, "do you know that he saved everyone of those quotes? He had this shoebox and he saved them and when he got down or discouraged, he would pull them out and read them. And in fact for his retirement, his kids gave him a metal box that he could put those quotes in." And that really touched my heart. And it made me believe that being authentic, maybe cause something in the short term. But in the long term, it makes all the difference both to your team who can see you being true to yourself. But also to your direction and your success as well, because it's so hard. It's such a burden to be someone different than who you are. >> And that is such a great anecdote and also advice for us to end our guest lecture on. Thank you so much, Sandy for joining us and for all who are watching, here are her social media links for you to follow her. Thank you Sandy.
