Este curso faz parte do Programa de cursos integrados Effective Communication: Writing, Design, and Presentation
Business Writing
oferecido por
Programa de cursos integrados Effective Communication: Writing, Design, and PresentationUniversity of Colorado Boulder
Informações sobre o curso
4.7
699 classificações
Writing well is one of the most important skills you can learn for success in the business world. Knowing how to write well allows you to deliver your ideas with the power they deserve. Good writing also conveys a sense of your professional excellence to the world around you. In this course, you'll master the simple, effective skills that drive all successful business writing. You'll create impactful documents that not only showcase your ideas, but showcase your own professionalism to your audience.
The principles you learn in this course enable you to become a great business writer. They also provide the foundation for moving into Graphic Design and Successful Presentation, so that you can unleash your best professional self whenever--and however--you present your ideas in the workplace.
Habilidades que você terá
GrammarCommunicationBusiness WritingWriting
Programa - O que você aprenderá com este curso
Week
1Building Great Business Writing
The first lesson in this module introduces the Effective Communication specialization, the capstone project, and the Business Writing course. You'll meet the writing instructor, Dr. Quentin McAndrew, and her counterparts Dave Underwood and Professor William Kuskin, who teach Graphic Design and Successful Presentation. Dave and William join Quentin to offer insights into how writing, design, and presentation relate to a process of continuous personal branding that we call Effective Communication. In this module, you'll discover the simple principles that inform all great business writing and that serve as the foundation of this course. These lessons set the stage for the deeper exploration and specific techniques that follow, not just in Business Writing, but in Graphic Design and Successful Presentation as well. Let's get started!
13 vídeos (Total de 49 min), 3 leituras, 4 testes
13 videos
What's So Great About the Capstone?3min
What is Good Writing?2min
Be the Windowpane3min
Waste No Time2min
Don't Sound Smart; Be Smart4min
Own Your Ideas3min
Everyone Needs an Editor; or, the Story of My Failure5min
Who are you?3min
Appearance Matters3min
Looking Your Best4min
Dave Gives Pointers: Type is the Message5min
Success!2min
3 leituras
A Few Important Points About This Course5min
Why Johnny Can't Write and Employers Are Mad10min
You Can Never Be a Worse Writer Than I Was10min
4 exercícios práticos
Simplifying Sentences6min
Edit out the Wishy-Washy6min
Improve Memos with Design Elements4min
Writing Principles and Design20min
Week
2The Formula for Writing Success
Did you know that the most important element of good writing isn't good writing? It's good organization. If you haven't organized your documents for maximum effectiveness, you've wasted an opportunity to present your ideas--and yourself--with power. This module teaches you the universal organizational formula that allows you to optimize your business writing. You'll understand how the principles you learned in Module One build to this formula, and you'll see how a scaffold gets created and applied to a real business document. By the end of this module, you'll be able to wield your organizational knowledge in service of your ideas and personal brand, and you'll have built the foundation that allows you to generate powerful sentences in Module Three.
9 vídeos (Total de 40 min), 2 leituras, 4 testes
9 videos
Organize or Die2min
Great Writers Are Great Revisers2min
The Organizational Scaffold You Need for Everything4min
Quentin, William, and Dave Brainstorm the Memo4min
Bonus Video: The Basics of Greatness6min
A Blank Page: Facing the Void6min
Say it: The Body Paragraphs6min
Building Out the Scaffold4min
The Conclusion Concludes1min
2 leituras
Have No Fear of English as a Second Language10min
New York Times: "What Corporate America Can't Build: A Sentence"5min
4 exercícios práticos
The Elements of the Scaffold6min
Compare Openings6min
Starting with the Most Important Point6min
Practicing the Scaffold15min
Week
3Crafting Powerful Writing
In the first lesson of Module Three, we'll apply our writing principles and our scaffold to creating an actual memo. You'll see, step-by-step, how the scaffold guides the writing process to make it easier to create a forceful business document. You'll understand how to apply the scaffold to guide sentence and paragraph creation, and you'll have a chance to test and reinforce your new skills. The second lesson covers common grammatical errors that sap many writers' professional brands. Short videos explain each error, why each hurts your clarity, and how to correct your writing--even if you don't remember the grammar rule. You'll understand why these changes are important to your goal of Effective Communication and why it's important to eliminate these common missteps from your own writing.
15 vídeos (Total de 51 min), 14 testes
15 videos
It's Go Time!2min
The First Paragraph Roadmap5min
Signposting with Topic Sentences4min
William on Voicing Writing: How Does it Sound?2min
Writing a Paragraph4min
Revising a Paragraph4min
The Conclusion Concludes (Reprise)1min
Does Good Grammar Matter?2min
Grammar Blast: I vs. Me3min
Grammar Blast: Mangled Modifiers5min
Grammar Blast: Serial or Oxford Comma2min
Grammar Blast: Pronoun Problems3min
Grammar Blast: Apostrophe Abuse3min
Grammar Blast: Your, You're, Their, They're, There2min
Grammar Blast: That vs. Which2min
12 exercícios práticos
What Goes in the First Paragraph?6min
Writing Strong Topic Sentences6min
Critique These Conclusions6min
I vs. Me6min
Fix These Modifiers6min
Serial Comma Practice6min
Pronoun Placement6min
Apostrophe Practice6min
Your vs. You're, There vs. Their vs. They're: Test Your Skill!6min
That vs. Which6min
Rubric Training Quiz20min
Rubric Training Quiz20min
Week
4Activate Your Voice!
So, you've started to write a document . . . Module Four takes you beyond the scaffold and good grammar to provide you with specific tips that will elevate your language, infuse your writing with clarity, and amp up your ability to communicate your ideas effectively. Every lesson in this module is based on the principles you learned in Module One, and they form a checklist of techniques that you can apply to any business document to insure your ideas shine on the page. Short videos on emails and longer documents give you simple techniques for applying the lessons of this course to a broad range of your work.
15 vídeos (Total de 50 min), 1 leitura, 8 testes
15 videos
Check Your Scaffold1min
Keep It Simple4min
Brevity is the Soul of Wit5min
Dave on How Logo Design Reflects Brevity and Clarity5min
Always be Specific; Avoid Generalities and Jargon5min
The Power of Active Voice5min
Limit Crutch Verbs2min
Cut Prepositional Phrases2min
Don't Repeat Words1min
Always Proofreadmin
A Word on Email3min
Long Documents, in Brief2min
In Conclusion4min
Time to Design: Dave Takes the Memo1min
1 leituras
Credits3min
8 exercícios práticos
Simplify Sentences6min
Edit Out Generalities and Jargon6min
Identify Passive Voice6min
Change from Passive to Active6min
Remove "to be" and "to have"6min
Edit out Prepositional Phrases6min
Finding Repeated Words6min
Final Editing Quiz25min
4.7
67%
83%
Melhores avaliações
por YS•Jun 12th 2017
It was an exceptional course with lots to take away from. It taught basic building blocks of business writing and then built upon it which provided a great way to self learn the content of the course.
por JS•Jan 10th 2018
Even if English is your first language, this course was a great refresher of how to apply writing skills to email and business documents. I would recommend to anyone looking to sharpen their skills.
Instrutores
Dr. Quentin McAndrew
InstructorDepartment of English, University of Colorado Boulder
Sobre University of Colorado Boulder
CU-Boulder is a dynamic community of scholars and learners on one of the most spectacular college campuses in the country. As one of 34 U.S. public institutions in the prestigious Association of American Universities (AAU), we have a proud tradition of academic excellence, with five Nobel laureates and more than 50 members of prestigious academic academies.
Sobre o Programa de cursos integrados Effective Communication: Writing, Design, and Presentation
The Effective Communication Specialization takes you on a journey of self realization. You’ll learn that excellence in communication involves the ability to express who you are—your best self—in everything you touch. By taking the individual courses, Business Writing, Graphic Design, and Successful Presentation, you’ll hone your written, visual, and verbal business presentation skills. You'll learn to write well-organized, clear business documents that showcase your ideas; to design elegant presentation slides, reports, documents, and other visual products; and to present and speak with confidence and power. In the final Capstone Project, you will develop a portfolio of work—including a memo, a slide deck, and a presentation—to showcase your communication skills and represent your personal brand.
Perguntas Frequentes – FAQ
When will I have access to the lectures and assignments?
Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
Is financial aid available?
What kind of software will I need to complete this course?
A word processing program, like Microsoft Word, will be helpful for completing this course.
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