Great course. Looking forward completing whole specialization.\n\nAdditionally, the course shares and recommends tools which are helpful if you are doing social media marketing or eager to become one.
A really great introduction to Social Media Marketing and an opportunity to gain access to really useful tools that make me competitive in the job market. Very excited to begin MOOC 2 of this program.
por Alan E A•
I felt it was a constant advertisement to the presenter's products ("in my book", "in the next course")... too little information provided per course. Plus, I'm paying my monthly fee and still requires me to pay an additional $79USD? why? First Coursera course that makes me feel tricked.
por Fernando d M P•
Northwestern University delivers a state-of-the-art Specialization in Social Media Marketing. Professor Randy Hlavac is a Digital Marketing 'Top Gun'. Throughout the course, Randy builds on his extensive experience as an accomplished Social Media Marketing expert and share the latest research and best-practice in the field of 'All things Social'.
I can't recommend this introductory course enough. If you are serious about taking your social media strategy to the next level well then this program is for you. The best thing about this course is that it offers students around the globe with the opportunity to get their hands dirty with practical assignments. Another plus is the fact that this specialization contains frameworks and models that are highly applicable to organisations of all sizes - from start-ups to Fortune 500 companies.
Thank you Professor Randy and Northwestern University for such a well-rounded specialist program!
por Angel B•
I was surprised by this class.
I knew the capstone was the development of the persona for the entire specialization but the final assignment blind sided me.*I am not ready to create that much metrics because this is an actual company being launched, and the costs of this musr be counted thoroughly. I can't just toss the accounts away at the end. All I all, I loved the course.
*I stand somewhat corrected. Turns out I was blindsided due to inadvertently skipping over second, peer focused assignment in wk 3. Once i caught that(whilst waiting for notification of completion), the trepidation faded somewhat.
por Naima A•
Its crazy how things fell into place when I signed onto this course. My friend was starting up a grassroots organization to help provide proper PPE to local farmworkers. I utilized a the resources in this class to build a growing facebook community to support its growth. After identifying the needs of the organization, this class helped aide in narrowing down the right marketing flow. Our organization has grown largely since then and we are currently turning it into an actual non profit! Thanks to this course!!!
por Anna K•
This course is a source of big inspiration for me: to more actively engage my business into its high value market. I have to say I was old-fashioned and hesitant to dive into the complexity and depth of social media trends, in fact I was a bit scared of it thinking it is chaotic. After completing the Course "What is Social" i am much more open and willing to participate in the market's conversations and access my prospect's communities to let them know I want to support them and listen to their voices.
por Jody P•
I really loved this course for three reasons: (1) It was clearly designed for an online audience (as opposed to a recording of a University lecture); (2) it offered good, relevant, clearly-presented information in a concise way, including guest lectures by topical experts; and (3) it was relevant and useful to my current business needs. It met and possibly exceeded my expectations. I was able to glean helpful information and sources without being overwhelming in terms of time expenditure.
por Noha G A•
i can say its the best online course ever! for beginners in digital marketing it will be amazing for them. it's very organized and Mr Randy very very helpful and focusing on points related to our real life and we could use it while studying the course.
quiz and peer assignment very very helpful and related to the course and helped me to work on my project and put real steps in it and improve it.
so Thank you for being helpful and giving this course with all those organized information.
por Cathy P•
For a beginner learning about the dynamics to define what exactly is social, this course is eye opening. I wished I would have taken this course earlier. There is still more to learn but this first step sets the foundation on which you can continue to build your knowledge and expertise. Gives you the background on what is social and then ends with the start of directly engaging with the social networks on a professional level. I look forward to the next set of courses.
por Ian D R•
PT-BR : Aprendi pontos importantes que não sabia e gostei muito da abordagem do instrutor e da dinâmica das tarefas. Sem dúvidas é um ótimo curso.
EN : I learned important points that I did not know and I really enjoyed the instructor's approach and the dynamics of the tasks. No doubt this is a great course. I learned important points that I did not know and I really enjoyed the instructor's approach and the dynamics of the tasks. No doubt it's a great course.
por ARK K•
This course has given me a whole new-level of confidence in presenting my skills across the interview panel. The role of social media manager is not just going to social media schedulers and posting content. This course delves deep into the actual meaning of "BEING SOCIAL". The guests called by Randy Sir in this MOOC, are huge assets in terms of learning new things. If anybody wants to understand social media from grassroots level, then this is the course.
por Mickey D•
Great introduction! I really feel like I learned a lot and am looking forward to going through with the rest of the courses in this specialization. The only thing I wasn't a fan of was the peer-reviewed assignment. I felt I didn't really get enough peer feedback. Other than that, I thought everything else was great. The videos were very informative. It didn't take up a lot of my free time and I felt a sense of accomplishment when the course was completed.
por Jeannette M•
In this course I gained a cursory fundamental understanding of the difference between Social marketing and media, as well as the different moving parts and aspects of each. I was given a substantial toolkit to increase my hands on use of the various assets. I think most of all the diverse knowledge base provided by the faculty was most helpful. Whether you're a novice or frequent consumer of social media this course brings added value to your experience.
I am very happy with the Course content.After first module my understanding of using Social media for my benefit is bit improved.I am sure after Specialization i ll be able to run my business well. I am an Artist and need social/digital marketing to get noticed. Professor Randy Hlavac speech is clear and thoughtful which is very easy to follow for non native English speakers. I am glad i am his student and looking forward to learn more.
por Adelyne C•
This course opened my mind to the things that matter when it comes to social media marketing. I've learned many things, most of them are those I haven't thought about. Before, I thought that all I had to do is post and put content on whatever text I feel like putting, but after finishing this course, I realized that there are so many things that I have to consider. I am so pumped and excited to jump to the next course!
por Thilini D G•
It's a great course and learned a lot. The instructor Mr. Randy Hlavac is a great instructor who explained everything in a very clear manner. Looking forward to the next Mooc as well.
Just a small suggestion, I think some of the examples and material used in the course are little bit outdated as per the current context. I believe it is last reviewed and updated in 2018. It's better if Cousera can look into this.
por Wenjie Y•
It's really a nice course. I'm a student with the background of Electric Engineering. I want to explore something new, something I never tried before. I think it's not enough to know only the technology. What's more important is that we should have a knowledge of the big picture, meaning we must know the market, customers and how to make advertisement. This course is a very good beginning for such purposes.
por Christina G•
Amazing and to the point information that is really useful and opened for me the doors to a whole new world, the one of Social Media Marketing! I had an interest on the specialization for a very long time, but the vastness of it was really daunting and intimidating for me. Now (and with the next courses of the Specialization), I am feeling confident at last that I can thrive in it! Thank you so much! 🌞
por Lucy C•
I learned so much in this course and it was very enjoyable and interactive, after I started attending the sessions. I got more active in my social media space and started to think hard about what I wanted to do with it than fun. I want to use this as a platform to earn a living and work as a consultant . this is truly my journey to accomplishing that dream. so delighted! and excited about this journey
por MELISSA F•
Loved it. I learned a lot of new information and found it helpful to be reminded of things I already had a handle on but had not kept up with. I wish I had had the opportunity to increase my final grade by being prompted to engage in more discussion boards before finishing the course. I was surprised it was over when it was over, a final review page or check list type of thing would have been nice.
por Keith B•
This was a very interesting Module, but I really found it beneficial in confirming that I was on the right track with accomplishing my objectives by taking the Social Media Marketing Specialization. Through this MOOC, I was absolutely amazed at what information is available and looked forward to continuing on with the Specialization to find out what tools can be utilized to access this information.
por Luznery d C V M•
What is Social? It is a modern, dynamic course with relevant information about social media. I have no experience in handling social media strategies but this course inspires me to follow all its recommendations to venture into the management of social networks and create my own brand or work alongside a creative team in social media. Thanks to Instructor Randy Hlavac of Northwestern University.
por Ofelia A•
Great course for beginners in Social Media Marketing, I found it very useful as it helps understand what actually social media are and what kind of media and trends are out there. This helped me as I could refine my business idea and start defining my social media strategy since the very beginning. It also provides know-how on tools and it helps you sign up to them so you can start right away.
por Kosaraju S A I•
I really enjoyed in doing this course. Such an insightful content it has. Professor have explained everything in detail, which anyone and everyone can understand. Post this course I have gained a lot of knowledge about social media marketing, content and the target group/ consumers we engage with. Thankyou for giving me such an amazing opportunity to learn so much.
por charles w•
This course opens up the world of social media to the learner. It will introduce you to the various types of social communities, how they form and what their purpose is. You will be introduced to the tools and concepts that you will use in subsequent courses in the specialization and eventually professionally as you begin to practice the skills learned.
por Ilesanmi A S•
What a awesome experience learning with Prof. Randy Hlavac during 4 weeks of intensive learning, assignments and quiz at the end of each courses. I gained a lot and I will make sure I develop more on everything I have learnt here in order to become Social Media Marketing geek in no distance future. Many thanks Coursera, many thanks Prof. Randy Hlavac