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Comentários e feedback de alunos de O que é "Social"? da instituição Universidade Northwestern

3,487 classificações
922 avaliações

Sobre o curso

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...

Melhores avaliações


Oct 07, 2016

Great course. Looking forward completing whole specialization.\n\nAdditionally, the course shares and recommends tools which are helpful if you are doing social media marketing or eager to become one.


May 13, 2016

A really great introduction to Social Media Marketing and an opportunity to gain access to really useful tools that make me competitive in the job market. Very excited to begin MOOC 2 of this program.

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26 — 50 de 902 Avaliações para o O que é "Social"?

por Cathy P

Feb 09, 2018

For a beginner learning about the dynamics to define what exactly is social, this course is eye opening. I wished I would have taken this course earlier. There is still more to learn but this first step sets the foundation on which you can continue to build your knowledge and expertise. Gives you the background on what is social and then ends with the start of directly engaging with the social networks on a professional level. I look forward to the next set of courses.

por Ian D R

Nov 02, 2018

PT-BR : Aprendi pontos importantes que não sabia e gostei muito da abordagem do instrutor e da dinâmica das tarefas. Sem dúvidas é um ótimo curso.

EN : I learned important points that I did not know and I really enjoyed the instructor's approach and the dynamics of the tasks. No doubt this is a great course. I learned important points that I did not know and I really enjoyed the instructor's approach and the dynamics of the tasks. No doubt it's a great course.

por ARK K

Jan 08, 2019

This course has given me a whole new-level of confidence in presenting my skills across the interview panel. The role of social media manager is not just going to social media schedulers and posting content. This course delves deep into the actual meaning of "BEING SOCIAL". The guests called by Randy Sir in this MOOC, are huge assets in terms of learning new things. If anybody wants to understand social media from grassroots level, then this is the course.

por Mickey D

Mar 02, 2016

Great introduction! I really feel like I learned a lot and am looking forward to going through with the rest of the courses in this specialization. The only thing I wasn't a fan of was the peer-reviewed assignment. I felt I didn't really get enough peer feedback. Other than that, I thought everything else was great. The videos were very informative. It didn't take up a lot of my free time and I felt a sense of accomplishment when the course was completed.

por Jeannette M

May 08, 2020

In this course I gained a cursory fundamental understanding of the difference between Social marketing and media, as well as the different moving parts and aspects of each. I was given a substantial toolkit to increase my hands on use of the various assets. I think most of all the diverse knowledge base provided by the faculty was most helpful. Whether you're a novice or frequent consumer of social media this course brings added value to your experience.

por Ayesha

Sep 10, 2016

I am very happy with the Course content.After first module my understanding of using Social media for my benefit is bit improved.I am sure after Specialization i ll be able to run my business well. I am an Artist and need social/digital marketing to get noticed. Professor Randy Hlavac speech is clear and thoughtful which is very easy to follow for non native English speakers. I am glad i am his student and looking forward to learn more.

por Thilini D G

May 31, 2020

It's a great course and learned a lot. The instructor Mr. Randy Hlavac is a great instructor who explained everything in a very clear manner. Looking forward to the next Mooc as well.

Just a small suggestion, I think some of the examples and material used in the course are little bit outdated as per the current context. I believe it is last reviewed and updated in 2018. It's better if Cousera can look into this.

por Lucy C

Apr 07, 2017

I learned so much in this course and it was very enjoyable and interactive, after I started attending the sessions. I got more active in my social media space and started to think hard about what I wanted to do with it than fun. I want to use this as a platform to earn a living and work as a consultant . this is truly my journey to accomplishing that dream. so delighted! and excited about this journey


Jan 13, 2016

Loved it. I learned a lot of new information and found it helpful to be reminded of things I already had a handle on but had not kept up with. I wish I had had the opportunity to increase my final grade by being prompted to engage in more discussion boards before finishing the course. I was surprised it was over when it was over, a final review page or check list type of thing would have been nice.

por Keith B

Aug 14, 2019

This was a very interesting Module, but I really found it beneficial in confirming that I was on the right track with accomplishing my objectives by taking the Social Media Marketing Specialization. Through this MOOC, I was absolutely amazed at what information is available and looked forward to continuing on with the Specialization to find out what tools can be utilized to access this information.

por Luznery d C V M

Nov 15, 2015

What is Social? It is a modern, dynamic course with relevant information about social media. I have no experience in handling social media strategies but this course inspires me to follow all its recommendations to venture into the management of social networks and create my own brand or work alongside a creative team in social media. Thanks to Instructor Randy Hlavac of Northwestern University.

por Ofelia A

Mar 13, 2016

Great course for beginners in Social Media Marketing, I found it very useful as it helps understand what actually social media are and what kind of media and trends are out there. This helped me as I could refine my business idea and start defining my social media strategy since the very beginning. It also provides know-how on tools and it helps you sign up to them so you can start right away.

por Kosaraju S A I

Mar 03, 2019

I really enjoyed in doing this course. Such an insightful content it has. Professor have explained everything in detail, which anyone and everyone can understand. Post this course I have gained a lot of knowledge about social media marketing, content and the target group/ consumers we engage with. Thankyou for giving me such an amazing opportunity to learn so much.

por charles w

Sep 22, 2016

This course opens up the world of social media to the learner. It will introduce you to the various types of social communities, how they form and what their purpose is. You will be introduced to the tools and concepts that you will use in subsequent courses in the specialization and eventually professionally as you begin to practice the skills learned.

por Ilesanmi A S

Aug 17, 2020

What a awesome experience learning with Prof. Randy Hlavac during 4 weeks of intensive learning, assignments and quiz at the end of each courses. I gained a lot and I will make sure I develop more on everything I have learnt here in order to become Social Media Marketing geek in no distance future. Many thanks Coursera, many thanks Prof. Randy Hlavac

por Johanna A

Apr 07, 2016

This course has provided me high quality of contents, tips and knowledge I had miss-understood about Social Media before taking the classes. Now I feel like a kind of expert in the issue of Social and an big enthusiast in the task of "identify as specific as you can the market you really want to develop". What amazing assessment!

Thank you!

por Amol P

Apr 29, 2020

the course was really Useful to find your target market. How to find your High value market, communities related to that. Where these people meet what they discuss was really informative.

It will definitely help me to grow my Business with the help of Social media.

I personally Thank Professor Randy Hlavac and Coursera team for guidance.

por Ehren M

Feb 15, 2016

This course brought me back to my love of going to school and how much I enjoyed a professional education.

I am applying what I learned since day 1 of the course and will continue to look over the materials because I see the immediate practical use of the information provided in throughout the course.

I can't wait to start my next class.

por H. H N

Feb 11, 2016

This was an absolutely excellent course. I began implementing what I learned into my social strategy immediately, and my Klout score jumped from below 30 to 50 within a matter of days. The professor is very good at explaining everything clearly, and the other experts he brings in really add value. I can't wait for the second course!

por annesha g

Sep 17, 2020

Wonderful course. For a person like me, who is new to Social Media Marketing, this is a great course to start with, as it provides a holistic view of what social is, and how to progress in the field of social media marketing, along with the current market trends, the strategies to build and so on. Got to learn so may new things!

por Daniela F

Dec 19, 2018

As a self-taught marketing specialist, I decided to take this specialization and course by Professor Hlavac from Northwestern University and I don't regret a thing! The knowledge I have about social media marketing is starting to be systemized and I can clearly understand some aspects of the social I had no idea where they fit.

por Deleted A

Aug 03, 2017

I enjoyed this course especially how it forced me to tweet and socially interact, which is something I hate doing. I also appreciated some of the course requirements that asked me to sign up for social metrics like Hootsuite and Klout. I knew about them but would have never signed up if not asked to in this course. Thanks!

por Monica J M

Jan 31, 2016

Very good class for getting my feet wet. I have the ability to tweet, post and opine in response to blog posts but I feel that for my business I need to have an understanding of Social Media. I intend to use the tools to build my professional persona and gain larger understand of Social.

Looking forward to the next MOOC.

por Chrysanthemum C

Jul 09, 2017

Great course. The structure of the lessons and the assignments are really geared towards working you towards the ability to get the entire scope of preparing a marketing strategy. I've taken some of these courses out of order and think that the assignments really give you an effective framework to make future decisions.

por Ashley L

Mar 08, 2016

This course was immensely helpful in how it connects students with resources and information that allow them to stay up-to-date on all things social. Instructor Hlavac gave us all of the information we might need in a way that was easy to digest as well as making sure we had the tools necessary to succeed in the course.