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Comentários e feedback de alunos de O que é "Social"? da instituição Universidade Northwestern

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2,895 classificações
735 avaliações

Sobre o curso

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...

Melhores avaliações

FF

Oct 07, 2016

Great course. Looking forward completing whole specialization.\n\nAdditionally, the course shares and recommends tools which are helpful if you are doing social media marketing or eager to become one.

CQ

May 13, 2016

A really great introduction to Social Media Marketing and an opportunity to gain access to really useful tools that make me competitive in the job market. Very excited to begin MOOC 2 of this program.

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251 — 275 de {totalReviews} Avaliações para o O que é "Social"?

por shawna s

Feb 03, 2019

Learning a lot in my field about the importance of social. On to MOOC 2

por Anthony C

Jul 28, 2017

Great introductory course that dives in what social media is all about.

por Lizz R

Nov 23, 2016

It was great. I thorough enjoyed it and found what I learnt was useful.

por Brandie S

Mar 28, 2016

clear lessons with solid, practical methodology. Really learning a lot.

por Fernando S

Dec 18, 2017

Great course, very detailed, immersive and full of new valued content.

por Luca S

Nov 22, 2016

Very good intro to the subject looking forward for the specialization.

por Udaysimha M

May 25, 2016

Excellent starting module for the course, love the way it is formatted

por Akram S A

Feb 24, 2020

It was a good course and I have really benefited from Thanks Coursera

por Aishwarya P

Oct 17, 2019

Thank you for making this. It has been a great learning experience :)

por Paula

Apr 23, 2016

This course gives you tools to build successful marketing strategies.

por Assem K

Nov 30, 2018

Great method to take the first step in social media marketing world.

por Sultan B

Oct 08, 2016

Very useful course, and I think the coming moocs will be more useful

por Candace C

Mar 28, 2016

Well organized, thoughtful, easy to follow. Useful, current content!

por Cyrus F

Feb 16, 2016

Strongly recommend for everyone who wants to understand social media

por Hamdy R M M G

Nov 28, 2017

that was wonderful course and , i am enthusiastic for next course .

por Mohammad M

Aug 11, 2017

a must have course if you want to really understand what is social.

por Ally T

Aug 17, 2016

I can learn a lot which is about social marketing during the course

por JoJan

Jul 10, 2016

Excellent introduction to the phenomenon of Social Media Marketing!

por Claudia G

Feb 11, 2020

Very interesting. A good introduction into social media marketing.

por Nadine s

Sep 14, 2019

This course was really so useful for me, the content is very rich

por Smriti

Jul 18, 2019

Excellent course, great teachers and study material. Thank you !!

por Giancarlo C

Feb 23, 2019

Thanks, this course was really great for my professional profile.

por Cynthia K

Mar 06, 2018

Very useful as an introduction for digital/social media merketing

por Ashley T

Sep 24, 2019

Week one material was great, can't wait to get started on week 2

por Josie M

Jun 19, 2019

I learned so much with this course and am so glad I took it! :)