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Comentários e feedback de alunos de O que é "Social"? da instituição Universidade Northwestern

3,242 classificações
836 avaliações

Sobre o curso

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...

Melhores avaliações


Oct 07, 2016

Great course. Looking forward completing whole specialization.\n\nAdditionally, the course shares and recommends tools which are helpful if you are doing social media marketing or eager to become one.


May 13, 2016

A really great introduction to Social Media Marketing and an opportunity to gain access to really useful tools that make me competitive in the job market. Very excited to begin MOOC 2 of this program.

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251 — 275 de 819 Avaliações para o O que é "Social"?

por Nhu P

May 03, 2019

Really great intro course! I am excited to join the next course in this specialization.

por Shashi B K

Feb 16, 2019

everything is well illustrated and thanks to coursera to bring such universities here.

por nicola s

Nov 10, 2015

very practical. While also providing an academic explanation of new marketing concepts

por Antika E

Oct 02, 2015

Great for catching up with new trend. Knowledge is organized, well analyzed and useful.

por Raquel L

Oct 29, 2019

There has been so much great information on social media platforms, and how they work.

por Adwait d

Apr 28, 2016

Really great for organizations. But even better for professionals such as freelancers.

por Osama A

Apr 13, 2017

Vision now updated with magnificent science which i hope to be useful for my society.

por Guillermo D

Sep 19, 2016

excelente profesional y muy biene structurado te abre el panorama y es realmente util

por Jostein D G

Dec 10, 2015

Excellent course - one of the best on Coursera so far. To the point and stimulating!

por Jessica A

Nov 01, 2017

This course taught me a great deal about the basics on social media, even as a low l

por CJ O

Apr 12, 2017

This was my first Coursera course and I liked it so much I enrolled in the next one.

por Stephen M F

Jun 21, 2020

Enjoying it so far this is my first online course and I'm loving the format so far!

por Kailey D L

Sep 24, 2017

Great course very informative, Im looking forward to watching my Klout score go up!

por Swati J

Oct 25, 2015

Very insightful starting point to Social Media Marketing. Looking forward to MOOC 2

por Yue D

Dec 16, 2019

Very helpful indeed! Really help to bring my career further as a digital marketer.

por Tracey P M

Jan 25, 2017

Great first experience for someone wanting to begin the study of social marketing.

por Sabrina R

Apr 19, 2020

Exciting, approachable, effective. Thank you. I will continue with the next MOOC.

por Kristine j m

Apr 09, 2020

This is very helpful. I hope that you’ll keep education accessible to the public.

por Nathália G B

Mar 25, 2019

Very useful for everyone who wants to develop their social media or work with it.

por Ksenia L

May 13, 2020

It was a wonderful inspiring experience! Thanks to teachers and fellow students!

por Zeeshan J

Nov 24, 2016

Excellent course, gave important insights into the Social Media Marketing field.

por richard g w

May 06, 2016

Great overview that prepares you for the upcoming courses in the Specialization.

por Afam

Mar 12, 2016

Insightful!!! Made me realised there's more on the social sphere than i thought.

por Heather S

Mar 11, 2016

Very informative. Delivered its promise to introduce you to Social Media as well

por Gauravi g

Mar 01, 2020

This course was really helpful and has helped me add up one more skill in my cv