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Comentários e feedback de alunos de O que é "Social"? da instituição Universidade Northwestern

3,247 classificações
838 avaliações

Sobre o curso

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...

Melhores avaliações


May 13, 2016

A really great introduction to Social Media Marketing and an opportunity to gain access to really useful tools that make me competitive in the job market. Very excited to begin MOOC 2 of this program.


Oct 07, 2016

Great course. Looking forward completing whole specialization.\n\nAdditionally, the course shares and recommends tools which are helpful if you are doing social media marketing or eager to become one.

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226 — 250 de 820 Avaliações para o O que é "Social"?

por Towanda L

Oct 02, 2019

This was such an eye-opener, I honestly see social media in another site thanks to this course!!

por Angelique B

Aug 30, 2019

Thoroughly enjoyed the course and learnt how important social media is in a ever-changing world.

por Jennifer M

Jan 17, 2016

I really enjoyed this First Course. I think it will help alot with my work and my own business..

por Ivan Z

Dec 18, 2018

It's a amazing course. The content is fully fulfilled with effective information. Learnt a lot!

por Divine M D

Mar 26, 2017

It has been a wonderfull experience learning this course. Just waiting to get to the next level

por Heriberto G

Jan 25, 2017

Great introduction in the impact of social media and how you can use it for marketing purposes.

por Cristina M V

Oct 01, 2016

very hands on and deals with the latest social media technology both current and up and coming


Sep 07, 2019

The best course i have seen online about understanding your choice of mass media communication

por Aditya C

Dec 02, 2016


por Katie M

Feb 13, 2016

Excellent information, current, videos are engaging. Great course to start the specialization.

por Janet V

Apr 18, 2016

While I learned so much, I realize that there is so much more I need to understand and grasp!

por Marcelo J A M

Jun 02, 2020

A perfect courses for everyone that to want start or just know more about of Marketing World

por Kathrin M B

Jul 24, 2018

Very valuable content, very good methodology of learning, appealing speakers, easy to follow

por Greg C

Feb 20, 2018

Great course I'm only up to week 5, but I've learn much more than I thought I would already.

por rotem l

Feb 05, 2018

a very good course with great videos and great insights

allready i see a change in my company

por Katie D

Jul 17, 2017

A great beginning course to understanding social media and marketing. I highly recommend it!

por Junaid A

May 14, 2020

Overall the course was interesting and i have earned a diverse knowledge of digital medium.

por Yu-Tien C

Sep 03, 2016

Great introduction, even I have not learned any course like this can also be good at this.

por Nadia W

Feb 09, 2016

I like that this course requires you to actually do something active instead of only theory

por Omer E

Aug 14, 2017

Great course with great professor... Just the right content for today's world of social...

por Lital P

Nov 18, 2018

a very good course- really up to date and provides the student with practical information

por Megan N

Jul 17, 2018

I thought the course was quite informative with good resources and positive interactions.

por Frank B

Sep 08, 2016

This course is highly recommended. The material is well-presented and immediately useful.

por Mary F

Dec 15, 2016

Great information. This course contains subject matter not readily available on the web.

por Kirk W

Mar 17, 2016

Simply the best online course I've ever taken. Great pace, very engaging, well designed.