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Comentários e feedback de alunos de O que é "Social"? da instituição Universidade Northwestern

2,900 classificações
735 avaliações

Sobre o curso

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...

Melhores avaliações


May 13, 2016

A really great introduction to Social Media Marketing and an opportunity to gain access to really useful tools that make me competitive in the job market. Very excited to begin MOOC 2 of this program.


Oct 07, 2016

Great course. Looking forward completing whole specialization.\n\nAdditionally, the course shares and recommends tools which are helpful if you are doing social media marketing or eager to become one.

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226 — 250 de {totalReviews} Avaliações para o O que é "Social"?

por Kailey D L

Sep 24, 2017

Great course very informative, Im looking forward to watching my Klout score go up!

por Swati J

Oct 25, 2015

Very insightful starting point to Social Media Marketing. Looking forward to MOOC 2

por Yue D

Dec 16, 2019

Very helpful indeed! Really help to bring my career further as a digital marketer.

por Tracey P M

Jan 25, 2017

Great first experience for someone wanting to begin the study of social marketing.

por Nathália G B

Mar 25, 2019

Very useful for everyone who wants to develop their social media or work with it.

por Zeeshan J

Nov 24, 2016

Excellent course, gave important insights into the Social Media Marketing field.

por richard g w

May 06, 2016

Great overview that prepares you for the upcoming courses in the Specialization.

por Afam

Mar 12, 2016

Insightful!!! Made me realised there's more on the social sphere than i thought.

por Heather S

Mar 11, 2016

Very informative. Delivered its promise to introduce you to Social Media as well

por Gauravi g

Mar 01, 2020

This course was really helpful and has helped me add up one more skill in my cv

por Oriana V R R

Aug 06, 2019

Very helpful and didactic. Made me see things very differently about marketing.

por Kimberly R

Dec 11, 2016

Very insightful and informative. I look forward to advancing with every course!

por Pradyumna M K

Feb 07, 2016

Had a great learning experience under Randy. He keeps things simple and crisp.

por Renae C

Jun 05, 2018

This was a great introduction to Social Media Marketing and very informative.

por Donald A

Oct 12, 2017

Outstanding ideas, and a great flow of thought. Superb delivery and content.

por Danielle R

Jan 17, 2016

Very useful and hands-on course! I learned a lot and am eager to learn more!

por LOU K H

Feb 07, 2019

A very good Introduction class to make a good start of learning social media


Nov 21, 2019

Very good course, simple to understand and has flexible schedule, thank you

por sachin s

Apr 13, 2018

Great course in introduction to social marketing. looking forward to MOOC 2

por Emily H

Dec 03, 2016

Great information and useful assignments! I'm looking forward to MOOC 2! :)

por Sarah B

Nov 02, 2017

course that helped me to see another way of dealing with partner networks.

por Talia O G

Sep 13, 2016

A nice and very interesting introduction to the field of Social marketing.

por Anshuman

Jan 20, 2019

Lot of good insights and relevant learnings applicable to the real world

por The M R

Mar 27, 2017

Great course with relevant, actionable information. I highly recommend!

por Chris S

Nov 27, 2015

very informational and explained well. easy for the laymen to understand