Informações sobre o curso: How do we create innovative and effective solutions to social problems around the world ? This course was designed for individuals and organizations who want to identify and bring about transformative societal change. Professors Jim Thompson and Ian “Mac” MacMillan help you develop both a strategy and a framework for your social enterprise based on their years of experience and expertise teaching social entrepreneurship and advising entrepreneurs. You’ll learn how to define a social problem, understand contextual realities, develop a solution, and plan for effective deployment. By the end of this course, you’ll have a deep understanding of the realities of launching an enterprise, be prepared for every step of the process, and put your social entrepreneurial venture on the path to success.

Desenvolvido por: University of Pennsylvania

Ministrado por: James D. Thompson, Director, Wharton Social Entrepreneurship Program
Entrepreneurship
Ministrado por: Ian "Mac" MacMillan, Dhirubhai Ambani Professor of Innovation and Entrepreneurship
Management

Informações básicas	Curso 3 de 4 no Business Strategies for A Better World Specialization
Idioma	Inglês
Como ser aprovado	Seja aprovado em todas as tarefas para concluir o curso.
Classificação do usuário	4.7 estrelas Classificação média do usuário 4.7Veja o que os aprendizes disseram

Programa

SEMANA 1

Module 1

In this module, you’ll learn how to define a social enterprise and develop its basic framework. You’ll gain a deep understanding of the critical importance of research to identify patterns, cause, and context. You’ll master the process of Idea Generation and analyze the successes and failures of others to be better able to attract funding for your social enterprise. You’ll also learn how to examine factors and contexts through Segmentation, and differentiate between Transactional Accessibility and Acceptability. By the end of this module, you’ll have a more clearly defined understanding of the problem your organization wants to tackle and how to fund your project.

4 videos, 2 leituras

Reading: Recommended Reading: The Social Entrepreneur's Playbook
Vídeo: Describing the Social Problem
Vídeo: Idea Generation and Advisory Board
Vídeo: Segmentation for Social Enterprises: Part 1
Reading: Module 1 - Lecture Slides

Nota atribuída: Module 1 Quiz

SEMANA 2

Module 2

This module was designed to promote a deep understanding of your beneficiaries through segmentation in order to design solutions to the Social Problem of your enterprise. After identifying and segmenting major factors and contexts of your population, you’ll draft a Segment Attractiveness Scoring Table that will enable you to analyze the beneficiaries of your solution, and then use the Beneficiary Experience Table to refine that solution. Finally, you’ll learn how to differentiate between Screen-In and Screen-Out Criteria to identify potential problems. By the end of this module, you’ll be able to create a Concept Map for your own social enterprise, and visualize the trajectory and potential outcomes of your solution.

4 videos, 1 leituras

Vídeo: Understanding the Beneficiary
Vídeo: Screen-In & Screen-Out Criteria
Vídeo: Describing the Solution
Reading: Module 2 - Lecture Slides

Nota atribuída: Module 2 Quiz

SEMANA 3

Module 3

In this module, you’ll examine the details and operational realities of your social enterprise. You’ll identify deliverables, needs of beneficiaries, and expected costs. You’ll explore key concepts such as Unit of Business, Social Impact and Financial Goals, and the Deliverables and Cost Table to assist in operationalizing the venture. By the end of this module, you’ll be able to better assess how success will be defined in your venture and the key deliverables and capabilities required to maintain your social enterprise.

4 videos, 1 leituras

Vídeo: Framing and Scoping the Venture
Vídeo: Operations Realities
Vídeo: Cost Table
Reading: Module 3 - Lecture Slides

Nota atribuída: Module 3 Quiz

SEMANA 4

Module 4

This module was designed to help you test the feasibility of your social enterprise. By utilizing the Most Competitive Alternatives in organizing a Proposed Beneficiary Experience Table, you’ll be able to assess advantages and disadvantages against relevant competition. Once you have a plausible and attractive proposition, you’ll deploy a quick and cost-effective test-of-concept to scaffold future success for your venture. Finally, you’ll discover the inevitable socio-politics that emerge with multiple stakeholders, and learn how to navigate these issues effectively while maintaining support. By the end of this module, you’ll have developed a powerful strategy that will ensure success for your social entrepreneurial ventures.

4 videos, 1 leituras

Vídeo: Test of Concept Plausibility
Vídeo: Stakeholder Analysis
Vídeo: Conclusion & Next Steps
Reading: Module 4 - Lecture Slides

Nota atribuída: Module 4 Quiz

Perguntas frequentes

Quando terei acesso aos vídeos do curso e às tarefas?

E se eu precisar de tempo adicional para concluir o curso?

O que obtenho se eu pagar por este curso?

Posso fazer este curso gratuitamente?

Como funciona a política de reembolso?Como funciona a política de reembolso?

Existe algum auxílio financeiro disponível?

Como funciona

Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

Help from Your Peers

Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.

Certificates

Earn official recognition for your work, and share your success with friends, colleagues, and employers.

Desenvolvedores

University of Pennsylvania

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.

Custo

	Comprar curso
Acesso aos materiais do curso	Disponível
Acesso a materiais valendo nota	Disponível
Receba uma nota final	Disponível
Obtenha um Certificado de Curso compartilhável	Disponível

Classificações e avaliações

Avaliado em 4.7 de 5 decorrente de 77 avaliações

Very well presented, structure and material very relevant

Clearly presented, a step-by-step logical explanation of how to approach goals with social benefit with an entrepreneurial mindset. Kudos to you for having developed this and making it available to the wider public via the Internet.