How do we create innovative and effective solutions to social problems around the world ? This course was designed for individuals and organizations who want to identify and bring about transformative societal change. Professors Jim Thompson and Ian “Mac” MacMillan help you develop both a strategy and a framework for your social enterprise based on their years of experience and expertise teaching social entrepreneurship and advising entrepreneurs. You’ll learn how to define a social problem, understand contextual realities, develop a solution, and plan for effective deployment. By the end of this course, you’ll have a deep understanding of the realities of launching an enterprise, be prepared for every step of the process, and put your social entrepreneurial venture on the path to success.
Este curso faz parte do Programa de cursos integrados Business Strategies for A Better World
Empreendedorismo social
oferecido por
Programa - O que você aprenderá com este curso
Semana
1Module 1
In this module, you’ll learn how to define a social enterprise and develop its basic framework. You’ll gain a deep understanding of the critical importance of research to identify patterns, cause, and context. You’ll master the process of Idea Generation and analyze the successes and failures of others to be better able to attract funding for your social enterprise. You’ll also learn how to examine factors and contexts through Segmentation, and differentiate between Transactional Accessibility and Acceptability. By the end of this module, you’ll have a more clearly defined understanding of the problem your organization wants to tackle and how to fund your project.
4 vídeos (total de (Total 48 mín.) min), 2 leituras, 1 teste
4 videos
Describing the Social Problem7min
Idea Generation and Advisory Board17min
Segmentation for Social Enterprises: Part 115min
2 leituras
Recommended Reading: The Social Entrepreneur's Playbook10min
Module 1 - Lecture Slides10min
1 exercício prático
Module 1 Quiz20min
Semana
2Module 2
This module was designed to promote a deep understanding of your beneficiaries through segmentation in order to design solutions to the Social Problem of your enterprise. After identifying and segmenting major factors and contexts of your population, you’ll draft a Segment Attractiveness Scoring Table that will enable you to analyze the beneficiaries of your solution, and then use the Beneficiary Experience Table to refine that solution. Finally, you’ll learn how to differentiate between Screen-In and Screen-Out Criteria to identify potential problems. By the end of this module, you’ll be able to create a Concept Map for your own social enterprise, and visualize the trajectory and potential outcomes of your solution.
4 vídeos (total de (Total 40 mín.) min), 1 leitura, 1 teste
4 videos
Understanding the Beneficiary13min
Screen-In & Screen-Out Criteria7min
Describing the Solution6min
1 leituras
Module 2 - Lecture Slides10min
1 exercício prático
Module 2 Quiz16min
Semana
3Module 3
In this module, you’ll examine the details and operational realities of your social enterprise. You’ll identify deliverables, needs of beneficiaries, and expected costs. You’ll explore key concepts such as Unit of Business, Social Impact and Financial Goals, and the Deliverables and Cost Table to assist in operationalizing the venture. By the end of this module, you’ll be able to better assess how success will be defined in your venture and the key deliverables and capabilities required to maintain your social enterprise.
4 vídeos (total de (Total 47 mín.) min), 1 leitura, 1 teste
4 videos
Framing and Scoping the Venture17min
Operations Realities8min
Cost Table9min
1 leituras
Module 3 - Lecture Slides10min
1 exercício prático
Module 3 Quiz20min
Semana
4Module 4
This module was designed to help you test the feasibility of your social enterprise. By utilizing the Most Competitive Alternatives in organizing a Proposed Beneficiary Experience Table, you’ll be able to assess advantages and disadvantages against relevant competition. Once you have a plausible and attractive proposition, you’ll deploy a quick and cost-effective test-of-concept to scaffold future success for your venture. Finally, you’ll discover the inevitable socio-politics that emerge with multiple stakeholders, and learn how to navigate these issues effectively while maintaining support. By the end of this module, you’ll have developed a powerful strategy that will ensure success for your social entrepreneurial ventures.
4 vídeos (total de (Total 46 mín.) min), 1 leitura, 1 teste
4 videos
Test of Concept Plausibility12min
Stakeholder Analysis17min
Conclusion & Next Steps4min
1 leituras
Module 4 - Lecture Slides10min
1 exercício prático
Module 4 Quiz20min
Melhores avaliações
por DG•Dec 16th 2018
A class that introduces solid theoretical and practical tools to prepare for a social venture. Would recommend without a doubt.
por CB•Jun 27th 2018
This course is exactly what i needed. It is well explained and the case studies given are very good.
Instrutores
James D. Thompson
Director, Wharton Social Entrepreneurship ProgramEntrepreneurship
Ian "Mac" MacMillan
Dhirubhai Ambani Professor of Innovation and EntrepreneurshipManagement
Sobre Universidade da Pensilvânia
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
Sobre o Programa de cursos integrados Business Strategies for A Better World
You’re not just interested in making money. You’re interested in making a difference in the world too. Set your career and your business on the road to success by learning evidence-based strategies to achieve sustainable social impact: profits with purpose. This specialization was designed to give you the tools and strategies you need to create measurable social impact around the world – whether your impact goal is to create jobs, to reduce malnutrition, or to increase access to environmentally-friendly and affordable housing, or to make a positive difference in some other way. In these four courses taught by acclaimed Wharton professors, you’ll learn how to apply effective business strategies to real-world problems through a deep understanding of the global practices and trends shaping the world today. By the end of this Specialization, you’ll be able to:
● Lead, invest and make business decisions for social impact
● Analyze information about global trends to make more informed strategic business decisions
● Understand the role of corruption in societies so you can make better business decisions
● Develop, launch, test, and scale entrepreneurship projects which have high-potential of significant positive social impact
Perguntas Frequentes – FAQ
Quando terei acesso às palestras e às tarefas?
Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.
O que recebo ao me inscrever nesta Especialização?
Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.
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