Informações sobre o curso: How do we create innovative and effective solutions to social problems around the world ? This course was designed for individuals and organizations who want to identify and bring about transformative societal change. Professors Jim Thompson and Ian “Mac” MacMillan help you develop both a strategy and a framework for your social enterprise based on their years of experience and expertise teaching social entrepreneurship and advising entrepreneurs. You’ll learn how to define a social problem, understand contextual realities, develop a solution, and plan for effective deployment. By the end of this course, you’ll have a deep understanding of the realities of launching an enterprise, be prepared for every step of the process, and put your social entrepreneurial venture on the path to success.
Desenvolvido por: University of Pennsylvania
Ministrado por: James D. Thompson, Director, Wharton Social Entrepreneurship Program
Entrepreneurship
Ministrado por: Ian "Mac" MacMillan, Dhirubhai Ambani Professor of Innovation and Entrepreneurship
Management
| Informações básicas | Curso 3 de 4 no Business Strategies for A Better World Specialization |
| Idioma | English |
| Como ser aprovado | Seja aprovado em todas as tarefas para concluir o curso. |
| Classificação do usuário |
Programa
SEMANA 1
Module 1
In this module, you’ll learn how to define a social enterprise and develop its basic framework. You’ll gain a deep understanding of the critical importance of research to identify patterns, cause, and context. You’ll master the process of Idea Generation and analyze the successes and failures of others to be better able to attract funding for your social enterprise. You’ll also learn how to examine factors and contexts through Segmentation, and differentiate between Transactional Accessibility and Acceptability. By the end of this module, you’ll have a more clearly defined understanding of the problem your organization wants to tackle and how to fund your project.
4 vídeos, 2 leituras
- 阅读: Recommended Reading: The Social Entrepreneur's Playbook
- Vídeo: Describing the Social Problem
- Vídeo: Idea Generation and Advisory Board
- Vídeo: Segmentation for Social Enterprises: Part 1
- 阅读: Module 1 - Lecture Slides
Nota atribuída: Module 1 Quiz
SEMANA 2
Module 2
This module was designed to promote a deep understanding of your beneficiaries through segmentation in order to design solutions to the Social Problem of your enterprise. After identifying and segmenting major factors and contexts of your population, you’ll draft a Segment Attractiveness Scoring Table that will enable you to analyze the beneficiaries of your solution, and then use the Beneficiary Experience Table to refine that solution. Finally, you’ll learn how to differentiate between Screen-In and Screen-Out Criteria to identify potential problems. By the end of this module, you’ll be able to create a Concept Map for your own social enterprise, and visualize the trajectory and potential outcomes of your solution.
4 vídeos, 1 leitura
- Vídeo: Understanding the Beneficiary
- Vídeo: Screen In & Screen Out Criteria
- Vídeo: Describing the Solution
- 阅读: Module 2 - Lecture Slides
Nota atribuída: Module 2 Quiz
SEMANA 3
Module 3
In this module, you’ll examine the details and operational realities of your social enterprise. You’ll identify deliverables, needs of beneficiaries, and expected costs. You’ll explore key concepts such as Unit of Business, Social Impact and Financial Goals, and the Deliverables and Cost Table to assist in operationalizing the venture. By the end of this module, you’ll be able to better assess how success will be defined in your venture and the key deliverables and capabilities required to maintain your social enterprise.
4 vídeos, 1 leitura
- Vídeo: Framing and Scoping the Venture
- Vídeo: Operations Realities
- Vídeo: Cost Table
- 阅读: Module 3 - Lecture Slides
Nota atribuída: Module 3 Quiz
SEMANA 4
Module 4
This module was designed to help you test the feasibility of your social enterprise. By utilizing the Most Competitive Alternatives in organizing a Proposed Beneficiary Experience Table, you’ll be able to assess advantages and disadvantages against relevant competition. Once you have a plausible and attractive proposition, you’ll deploy a quick and cost-effective test-of-concept to scaffold future success for your venture. Finally, you’ll discover the inevitable socio-politics that emerge with multiple stakeholders, and learn how to navigate these issues effectively while maintaining support. By the end of this module, you’ll have developed a powerful strategy that will ensure success for your social entrepreneurial ventures.
4 vídeos, 1 leitura
- Vídeo: Test of Concept Plausibility
- Vídeo: Stakeholder Analysis
- Vídeo: Conclusion & Next Steps
- 阅读: Module 4 - Lecture Slides
Nota atribuída: Module 4 Quiz
Perguntas frequentes
Como funciona
课程作业
每门课程都像是一本互动的教科书，具有预先录制的视频、测验和项目。
来自同学的帮助
与其他成千上万的学生相联系，对想法进行辩论，讨论课程材料，并寻求帮助来掌握概念。
证书
获得正式认证的作业，并与朋友、同事和雇主分享您的成功。
Desenvolvedores
University of Pennsylvania
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
Custo
| Comprar curso | |
|---|---|
| Acesso aos materiais do curso | Disponível |
| Acesso a materiais valendo nota | Disponível |
| Receba uma nota final | Disponível |
| Obtenha um Certificado de Curso compartilhável | Disponível |
Classificações e avaliações
This course give me a really good understanding about Social Entrepreneurship. The materials are simple yet rich of information. As a person without business background and English as second language, at the first time I thought it will be hard for me to study. But it turned out, I can understand because professors are explain using daily conversation words. Of course there are business terms mentioned, but they provide small text for the explanation. Thank you very much. I am a happy student.
This is exactly the knowledge I have been seeking, presented in a very clear understandable format. Professor Thompson and Professor "Mac" are engaging, entertaining and, at moments, genuinely adorable. I truly enjoyed the course, thank you!
Good introductory course on social entrepreneurship :)
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Very good teachers.