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Voltar para Retail Marketing Strategy

Comentários e feedback de alunos de Retail Marketing Strategy da instituição Universidade da Pensilvânia

154 classificações

Sobre o curso

Covid-19 has accelerated radical changes that will revolutionize retailing in every way. Shoppers' expectations are being ratcheted up, making winning (and keeping) those consumers all the more challenging. In this course, Professor Barbara Kahn will explain what it means to switch from a product-focused approach to a customer-focused approach and create marketing strategy to deliver real customer value. Learning from companies that have been most successful during this wave of change, this course will offer insights as to what we can learn from their ascendance. Building on these insights, Professor Kahn will present the "Kahn Retailing Success Matrix" which provides a framework that any company can use to create a competitive strategy to survive and thrive in today's – and tomorrow's – disruptive environment. By the end of this course, you will be able to identify the changing expectations with regard to creating superior customer experiences and valued-based branding....

Melhores avaliações


29 de jul de 2021

I took this a s what I thought would be a refresher course; it was SO much better-- dealing with post-COVID trends among other things. Really an amazing course and am incredibly good lecturer.


24 de jan de 2022

I am very satisfied with this course! Up-to-date, really practical. Highly recommended to anyone who wants to learn more about retail marketing strategies.

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1 — 25 de 39 Avaliações para o Retail Marketing Strategy

por Matthew C

30 de jul de 2021

por Yuelin L

24 de jan de 2022

por Jose R M

25 de ago de 2021

por Long T V

5 de ago de 2021

por JUAN C O A

15 de mai de 2022

por Aasiyah P

24 de abr de 2022

por Farshid G

31 de ago de 2022

por Matteo C

9 de ago de 2021

por hubaodan

26 de set de 2021

por Md M R

31 de out de 2021

por Raoni N

23 de ago de 2021

por Abhinab S

27 de nov de 2021

por Irfan d

1 de ago de 2022

por Balaji K

26 de ago de 2022

por Manuel L

4 de out de 2021

por Jelena V

12 de set de 2022

por Randolph A L

3 de mai de 2022

por Faviana V

21 de jan de 2022

por Ishtiaq k

8 de nov de 2021

por Ericka U B

14 de fev de 2022

por Amit S

24 de jul de 2022


26 de set de 2021

por Mehedee H

29 de out de 2021

por Manuela D

22 de out de 2022

por Malathi. A

15 de abr de 2022