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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
12,611 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

AS

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

AK

Dec 5, 2015

I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.

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1826 - 1850 of 2,405 Reviews for Introduction to Marketing

By Chiesa V

Oct 1, 2021

thank you

By Zibo W

Dec 22, 2018

Wonderful.

By Wenbo S

Dec 13, 2017

Thank you!

By Mayo T

Nov 6, 2017

Excellent!

By Andriy F

May 25, 2017

excellent!

By Pilli J K M

Apr 16, 2017

I love it!

By joseph a

Jan 20, 2017

It is best

By Eleven G

May 1, 2016

入门加提升,真的很好

By Ruth A L

Jan 27, 2016

Excellent!

By 2li

Nov 11, 2015

gud course

By R “ S

Feb 17, 2024

very good

By Eric C

Dec 31, 2023

very good

By omar h

Sep 26, 2023

Very nice

By Vaibhav S

Aug 25, 2023

very good

By Umair N

Jun 17, 2022

Very good

By Charlotte 韩

Jun 5, 2022

老师的讲解非常好。

By othmane o

May 18, 2022

Very Good

By Baher A

Oct 28, 2021

very good

By Liudmila D

Feb 26, 2021

excellent

By 冯宇

Jan 6, 2021

老师讲解的非常不错

By Camilo A B S

Sep 21, 2020

Excellent

By Diana K

Aug 19, 2020

muy bueno

By Anil M

Jun 9, 2020

Excellent

By Emily, Y W L

Apr 26, 2020

inspired.