Chevron Left
Back to Introduction to Marketing

Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
12,611 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

AS

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

AK

Dec 5, 2015

I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.

Filter by:

1276 - 1300 of 2,405 Reviews for Introduction to Marketing

By Sam S

Jul 4, 2020

Awesome introduction to must haves in marketing.

By srinivas p d

Apr 30, 2020

it was very good to learn more about marketing..

By Chris J S

Apr 24, 2020

informative and easy to understand. Quick paced.

By rolanda a

Sep 29, 2019

Great course material. I'm really learning alot.

By Hanson Z H Z

Jan 15, 2017

good course! Great general overview of concepts!

By Cynthia D

Feb 21, 2016

Loved this online class. I have learned so much!

By Vladimir D

Feb 16, 2016

Excellent. Easy to follow. Up to date. Relevant.

By Aditya c

Jul 28, 2023

ITS GOOD FOR UNDERSTANDING BASICS IN MARKETING.

By Jeremy M

Dec 6, 2022

Very good class. Enjoyed all of the professors.

By Angela W

Jul 30, 2022

Very educational and intune with the real world

By Victor O O

May 18, 2022

Quite demanding! Worth the hours of dedication.

By KHADAR S

Mar 26, 2022

Most effective course.Coursera will help more.

By Ruth N

Oct 4, 2021

Ver y good course. The teachers are excellent.

By Bibiana B

Apr 11, 2021

Excenlente, gran contenido aprendí muchísimo!!!

By Tyler G

Feb 9, 2021

Was a great introduction course into Marketing.

By Mansi N

May 24, 2020

It was such an insightful course! Learnt a lot.

By Dmytro L

Apr 27, 2020

Amazing and well-structured material! Thank you

By Amelia

Apr 18, 2020

It's a very packed learning. I learned so much.

By Ahmed k M A F

Dec 9, 2019

I benefited from this platform a lot. Thank you

By iftekharchowdhury

Sep 8, 2019

Best course for every single one in this planet

By ABHISHEK P

Jul 31, 2019

Course is perfect but should avail free of cost

By Juan C T

Jan 29, 2018

Very well structured and easy to follow course.

By 雷璐

Nov 14, 2015

上月学习过视频,但之前对市场营销专业知之甚少,所有在深入学习。我想我还需要有一定时间好好领悟。

By sally j

Aug 12, 2021

Very good course on introduction to marketing.

By Lahiru P

Apr 6, 2021

Great course. Very informative and educational